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Local search tracking across Google Maps, Search and AI answers, Google Business Profile health checks, directory listings, review tracking, ad conversion tracking, lead forms, email and texting. All of it is connected to your real bookings and revenue.
On a free 30-minute strategy call, we walk through where you're missing local searches, who's winning them, and what it would take to win them back. See what we cover on the call
BaselinechecksGoogleMaps,GoogleSearchandGoogle'sAIanswersforthesearchesyouchoose.Itshowsyourshareoftheestimatedclicks,whotakestherest,andwhatthoseclicksareworthinyourownrevenue.
Baseline tracks the local searches you care about on three channels: Google Maps, page 1 of Google Search, and Google's AI answers. It compares you with the competitors you choose, then shows how many clicks you are missing and who is getting them.
Your position in Google Maps for each search you track.
Where your website shows up on page 1 of Google Search.
Whether Google's AI Overviews and AI Mode cite your website.
Baseline turns searches into estimated clicks with these assumptions. They are estimates for prioritizing, not exact traffic.
The Local Traffic tab for a fictional facility.
For each search: how many people in your area run it each month, the 12-month trend, what advertisers pay per click (the top-of-page bid), how much paid competition there is, and your position on Maps, Search and AI answers.
Baseline re-checks your position on each channel every Monday, so you can see which way you are heading. Run a fresh analysis whenever you like. Admins get an in-app alert when a Google Maps position drops and when you reach #1 there.
For each search, Baseline checks whether Google's AI answer (AI Overviews and AI Mode) cites your website, and which source it cites instead. Then it tells you what to do about it.
Click numbers in Local Search are estimates. Searches a month are for your area; clicks follow the assumptions above.
The Growth tab turns your local search results into a revenue opportunity: how many clicks you are missing, what they are worth to you, and who is getting them instead.
The Growth tab for a fictional facility, on the Google Maps view.
Estimates, not forecasts.
The dollar value uses your own paid transactions in Baseline. A standalone SEO tool can count clicks, but it can't see what a customer is worth to you.
Baseline's marketing team can capture the missing local clicks for Ridgeline Baseball Academy, worth about $18,806 a year.
Baseline's marketing team works to capture those missing local clicks for you: going after top positions, building listings and running campaigns.
Already on Baseline? Your Growth tab shows the dollar value. We'll show you how to capture it.
Every Baseline facility gets the marketing tools. Add directory listings when you want them. Already have a marketer or an agency? They can run it from Baseline too. When you would rather hand it off, Baseline's marketing team takes over.
The core marketing tools come with Baseline. Run them at your own pace, from the same place you run bookings and payments.
Scan the major business directories for free. See where you're listed and which high-value sites you're missing, then buy a one-time listing build inside Baseline.
Already on Baseline? Run the free scan from the Citations tab.
Already have a marketer or an agency? They run your marketing with Baseline's tools and tracking, so you can see which of their work turns into leads, sign-ups and revenue.
Your marketer or agency is welcome on the strategy call.
Hand your local marketing to Baseline's marketing team. They do the work, you run your facility.
Already on Baseline? Your Growth tab shows the dollar value. We'll show you how to capture it.
Baseline reads your Google Business Profile and runs 13 checks, each one compared with your competitors' listings. Every item comes with a plain-English “What to do,” so you know exactly what to change.
13 checks, each with a “What to do” fix.
Baseline audits and advises. It doesn't edit or post to your Google profile. You make each change in Google Business Profile, following the “What to do” on each item.
Rather not work through the list yourself? Baseline's marketing team can help you optimize your profile.
A free scan checks the major business directories for your facility. It shows where you're already listed and which high-value sites you're missing. Pick the sites you want and buy a one-time listing build inside Baseline. Baseline's listings team submits them for you.
The scan checks the major business directories and takes about five minutes. You can leave the page and come back.
Sites are shown best first. Low-value sites, with an authority under 20, are hidden by default. Order 1 to 25 sites, or exactly 30, 50, 75 or 100. Low per-site pricing. You see the cost before you buy.
Most sites go live within 2 to 6 weeks. Some need an extra step, like a phone call to verify you own the business.
It's a one-time build. The listings are yours afterward.
The example uses a fictional facility. Directory names are illustrations, not a promise that a given site will list you, and authority scores are illustrative.
Fix your listing yourself with the checklist, or have our team optimize it and show you which directories you're missing.
Ask your longest-standing members for a Google review. One click opens an email with your review link already filled in, ready for you to send.
Baseline tracks your Google reviews against the competitors you chose and shows which of yours still need a reply.
Your Google rating, total reviews and new reviews in the last 90 days, next to the average for your competitors.
Ask one member or everyone listed. The email opens in Baseline messaging, so you can check it before you send.
Built from your memberships
The ask list comes from the active memberships you already run in Baseline, sorted by who has been with you longest.
Review tracking covers Google reviews and is based on the 20 most recent Google reviews per business. Example screens use fictional businesses and members.
Want a steady stream of reviews without thinking about it? Our team can set it up.
Running Google or Meta ads? Baseline proves your tracking works, then shows which ad visitors became leads, sign-ups and booking revenue, visitor by visitor.
Add your Google tag, Google Tag Manager and Meta Pixel IDs in Baseline. It checks each ID's format, then shows proof that the tags loaded on real visits to your Baseline website and how many leads, sign-ups and purchases it tracked.
The ads that brought people to your website in the last 30 days, grouped by platform and campaign. Each one shows clicks, visitors, converted visitors and the date of the last click.
Ad clicks, ad visitors, converted visitors, conversion rate, leads, sign-ups and revenue for the last 30 days, with a daily chart and your 25 most recent ad visitors. Open any of them to see the pages they visited and what they bought after the click.
You keep running your ads in Google and Meta. Baseline does not connect to your ad accounts. It tracks what happens after the click, on your Baseline website. Dashboards shown are examples with illustrative numbers.
YourunyouradsinGoogleandMeta.Baselineshowswhichofthosevisitorsbecameleads,sign-upsandbookingpayments,becausefamiliessignupandpayinBaseline.
Open any recent ad visitor in Baseline to see their path on your website: the ad and campaign they came from, the kinds of page they visited, any lead form or sign-up, and what they bought after the click. Because checkout runs through Baseline, their booking payments are real revenue, counted in a 30-day total for all your ad visitors.
Ad click, landing page, the pages after it, a lead form or sign-up, then a booking checkout. You see which campaign started it and what they bought.
Every program, membership, team and event gets its own short link automatically, ready for a social post, an email or a text. Event links also show how many clicks they get.
Examples with illustrative names and numbers.
A simple traffic dashboard for your public Baseline website. Page views and visitors over the last 30 days, a daily chart, your top pages and the sites your visitors came from.
Want our team to run and optimize your ads?
Build a form for each camp, clinic or tryout, share its short link anywhere, and see its views and submissions. Every lead arrives with their contact details and answers, ready for your staff to follow up.
Give each form a title, a subtitle and your own questions, like a child's age, their sport, or what they're interested in. Leads are saved with their name, email, phone and answers.
Every form shows how many people viewed it and how many submitted it, side by side. Compare your camp form with your tryout form at a glance.
Open a lead to see their contact details and answers. Mark them as contacted when your staff reaches out, so everyone can see who still needs a call. Write a new-lead email and Baseline sends it to each family when they submit.
Admins can be emailed whenever a new lead comes in, so nobody has to keep checking.
Turn on a lead popup for your Baseline website, or leave it off.
With your Google and Meta tags set up, each submission is sent to Meta as a Lead and to Google as generate_lead, so your campaigns can optimize for leads.
Examples use a fictional facility. Names and numbers are illustrative.
Lead forms live on the same website families book on, so they work best when your programs, bookings and payments run on Baseline too.
Drag images, buttons and text into place to make an email that looks like your facility. No code. Send it to the audience you choose, right now or on a schedule, then check the opens and clicks on every email.
Images, buttons, text and more. Move blocks around until it looks like your facility.
Choose who gets each email before it goes out.
Write it tonight, schedule it for Monday morning.
Every email shows its opens and clicks, so you know what landed.
Save an email you like as a template and start the next one from it.
Already use Mailchimp? Baseline can sync your users to it once Baseline support turns it on.
Welcomemessages,bookingandmembershipconfirmations,waitlistopeningsandrosteroffersarebuiltin.Editthewords,andBaselinesendsthemfromyourrealsign-ups,registrations,memberships,waitlistsandteams.
Text one family or a whole list, and see how many were delivered. Baseline adds the opt-out line, and anyone who replies STOP is opted out automatically. Texts are one-way, so other replies don't come back into Baseline. The routine messages, like welcomes, booking confirmations and waitlist openings, are built in and always on. You edit the words.
They run off what really happens in Baseline: sign-ups, registrations, memberships, waitlists, roster offers and new leads, so nobody has to remember to send them. They're always on and you can edit the words. The post-event thank-you is the one you switch on, once Baseline enables it for your account.
Want our team to build and send your campaigns? Talk to Baseline's marketing team.
Thin availability doesn't cost a facility its regulars — power bookers who can't find a time come back 91% of the time. It costs the occasional family, who returns just 9% of the time. Across the cohort, 38% of families who ran into friction never booked anything at all that year.
Read the research: Why Families Book Lessons →
Set the Google title, description, share image and favicon for each main page. Every article gets its search and share tags, URL and short link automatically. Build a custom landing page with AI help. Schedules, programs and booking come straight from Baseline, so your website matches what you are running.
Pick a main page, like home, booking, events, memberships or trainers, and set the title and description Google shows, the share image people see when the link is passed around, and the favicon in the browser tab. Pages you don't customize use your home page settings.
Write about what families ask you: off-season hitting, picking a travel team, getting ready for tryouts. When you save, Baseline turns the article's title, sub-title and image into its search and share tags, gives it a URL made from the title, and creates a short link. There are no SEO fields to fill in.
Build a custom landing page with drag-and-drop or by chatting with AI, and lay out articles and team pages with drag-and-drop. The rest of your website pulls schedules, programs and booking straight from Baseline, so it shows what is on the calendar today.
Operators publishing 3+ articles earn 1.6× more — even though articles don't drive most revenue directly, they signal credibility and that you do the work.
Read the research: What Successful New Sports Facilities Do Differently →Ideas finds new searches worth targeting: keyword ideas based on Google Ads data, the searches your competitors show up for, and related and similar searches. Each one shows monthly volume, a 12-month trend, US difficulty, the top-of-page bid and your current position. Track any idea and it joins your local search tracking.
Press Track on any idea and it joins your local search tracking, where your position on Google Maps, Google Search and Google's AI answers is recorded every Monday.
Example data for a fictional facility. US difficulty shows how hard a search is to rank for. The top-of-page bid is what advertisers pay per click. Volumes and bids are estimates based on Google Ads data, not forecasts.
Turn search demand into programs and pages.
Standalone SEO, review and ad tools can't see your bookings or payments. Baseline's marketing tools can, because they live in the same platform as your schedule, your members and your money.
Ad tracking can show revenue, not just clicks, because checkout runs through Baseline. You see a 30-day total from booking-page card checkouts and what each recent ad visitor bought after the click.
The list of who to ask for a Google review is built from your active memberships: your 15 longest-standing members.
The Growth tab turns the local clicks you're missing into dollars using your own paid transactions. Estimates, not forecasts.
Baseline creates one for each automatically, so there's nothing to set up. Event links also count their clicks.
Lead form answers land in Baseline and your staff get an email for each new lead. Automated emails and texts go out from real sign-ups, registrations and waitlists, and every new membership gets a confirmation email.
Which ad visitor actually paid. Which members have been with you longest. What a missing click is worth in your own revenue. A separate SEO, review or ad tool can't see your bookings or payments, so it can't tell you.
Marketing works best when bookings, payments and memberships run on Baseline too.
“A one stop shop for everything website and management related. Other sites require plugins — here you don't need them.”
Operators who clearly communicate who they are and what they sell — videos, real descriptions, trainer bios, and ongoing content — earn 3.5× more than operators who only post the basics. It's the single strongest separator in the data.
Read the research: What Successful New Sports Facilities Do Differently →Everything you need to know about our sports facility management software.
Tell Baseline about your facility: your Google listing name, your website and the searches you want to track, such as "batting cages near me". Then confirm your Google listing and choose the competitors to compare against. For every tracked search, Baseline shows the monthly search volume in your area, the 12-month trend, what advertisers pay per click, and your position on Google Maps, page 1 of Google Search and Google's AI answers (AI Overviews and AI Mode). You see your share of the estimated clicks against your competitors on each channel, how many clicks a month reaching #1 would add, and whether Google's AI answer cites your website or another source. Positions are re-checked every Monday and you can run a fresh analysis any time. Admins get an in-app alert when a Google Maps position drops and when you reach #1 there. Click figures are estimates for prioritizing, not exact traffic.
It turns your local search results into a revenue opportunity. You see how many clicks a month the #1 spot would bring, what buying those clicks with Google Ads would cost at the going rate, and the new customers and revenue they could mean, based on your local click conversion rate and your own paid transactions. A leaderboard shows each business's share of the clicks. These are estimates, not forecasts. If you want help capturing those clicks, Baseline's marketing team can do it for you.
Baseline reads your Google Business Profile and scores it against the competitors you chose. It checks whether the listing is claimed and verified, your primary and additional categories, your business description (it recommends 250 to 750 characters), star rating, number of reviews, phone number, website link, Book online button, opening hours, attributes, photos, and whether you've posted on Google in the last 90 days. Every item comes with a plain-English fix. Baseline doesn't edit your profile. You make the changes in Google Business Profile, or Baseline's marketing team can help.
Listings of your business on directories like Yelp and other local sites. Scan free, pick the ones you're missing, and we build them once. You own them. The scan takes about five minutes and shows where you're already listed and which high-value sites you're missing, best first. You buy the listing build inside Baseline, and Baseline's listings team submits your details exactly as you entered them, so they should match your Google listing. Most sites go live within 2 to 6 weeks, and some ask for an extra verification step, like a phone call. It's a one-time build, so later changes aren't pushed to listings that already exist.
Baseline lists your 15 longest-standing active members. Ask for a review opens an email to that member with your Google review link already filled in, and you press send. Ask everyone listed opens the same email for everyone on the list who hasn't been asked in the last 90 days. Nothing goes out automatically. The Reviews tab also compares your Google rating, total reviews and new reviews in the last 90 days with your competitors, and flags reviews that still need a reply, which you answer on Google.
You run ads in Google and Meta as usual. Add your Google tag, Google Tag Manager and Meta Pixel IDs, and Baseline checks their format and shows whether they loaded on real visits to your Baseline website. Lead form submissions, sign-ups and paid booking checkouts also send conversion events to Meta and Google so they can optimize. Then Baseline shows which ad visitors became leads, sign-ups and booking revenue. Our marketing team can also run ads for you.
Baseline recognizes visitors who arrive from an ad and follows them across your Baseline website. Each lead, sign-up or checkout is credited to the visitor's first ad click in the last 30 days. Results shows a 30-day revenue total from card checkouts on your booking page, and you can open any of your 25 most recent ad visitors to see the pages they visited and what they bought after the click. Revenue is one total, not split by campaign. Every program, membership, team and event also gets its own short link automatically, and event links show their clicks.
Create lead forms with a title, subtitle and your own questions, like a child's age, sport or interests. Each form gets its own short link to share, embed or use as a landing page button, and Baseline shows views and submissions for each form. Every lead keeps their name, email, phone and answers, and email addresses are checked for deliverability. Admins can be emailed when a new lead comes in and can mark leads as contacted. Write a new-lead email and Baseline sends it to every family who fills in a form. There's also an optional lead popup for your website.
Build emails with a drag-and-drop builder (images, buttons, text and more), send them to the audience you select or schedule them for later, and track opens and clicks for every email. Templates are optional: save any message as a template when you want to reuse it. If you also use Mailchimp, Baseline can sync your users with it once Baseline support turns the sync on.
Send a text to one family or a whole list and see how many were delivered. Baseline adds the opt-out line for you, and anyone who replies STOP is opted out automatically. Texts are one-way: replies other than STOP and START don't come back into Baseline. Built-in messages go out on their own: a welcome text and email when someone signs up, waitlist spot texts and emails, team roster offers by text and email, booking confirmation emails for events, lessons and rentals, a confirmation email for each new membership, and a reply email to new leads once you write it. They're always on, and you can edit their wording. Post-event thank-yous are optional: Baseline enables them for your account, then you switch them on.
Set the title and description Google shows, the share image and the favicon for your home page and each of your other main pages, like booking, events, memberships and trainers. Pages you don't customize use your home page settings. Articles and events get their search and share tags automatically: an article's title, sub-title and image become its tags, and it gets its own URL and short link. Build a custom landing page with drag-and-drop or by chatting with AI, and lay out articles and team pages with drag-and-drop. The rest of your website pulls live schedules, programs and booking from Baseline. Keyword ideas suggest new searches worth targeting, including searches your competitors show up for, and you can add any idea to your local search tracking.
For local search, listing audits, reviews, lead forms, email, texting and conversion tracking, no. If you'd rather not do it yourself, your own marketer or agency can run it in Baseline, or Baseline's marketing team can do it for you. Book a strategy call.
It's a free 30-minute call with Baseline's marketing team. We review where your facility stands, including where you're missing local searches and who is winning them, and rank the levers that would pay off most across local SEO, directory listings, reviews and paid ads. Then you decide how to act on it: use the tools yourself, add directory listings, hand the plan to your own marketer or agency, or have Baseline's marketing team capture the missing local clicks, go after top positions, build your listings and run your campaigns.
On a free 30-minute strategy call, we walk through where you're missing local searches, who's winning them, and what it would take to win them back. Baseline replaces your SEO plugin, local rank tracker, listing audit tool and review tracker.
Starting free. No credit card required.