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Effective February 24, 2026
Baseline ("we," "us," or "our") operates the website baselinepro.com and the Baseline platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services. By accessing or using the Service, you agree to this Privacy Policy.
Information you provide directly: name, email address, phone number, facility details, and payment information when you create an account, request a demo, or use the pricing calculator.
Automatically collected information: IP address, browser type, operating system, referring URLs, pages viewed, and interaction data collected via cookies and analytics tools.
Information from third parties: we may receive information from analytics providers, payment processors, or marketing platforms you have authorized.
We use the information we collect to provide, maintain, and improve our services; process transactions and send related information; send you marketing communications (with your consent); respond to your comments, questions, and customer service requests; monitor and analyze usage trends; detect, prevent, and address fraud and technical issues; and comply with legal obligations.
We do not sell your personal information. We may share information with service providers who assist us in operating our platform (e.g., payment processing, email delivery, analytics), in response to legal process or government requests, to protect our rights and safety, or in connection with a merger, acquisition, or sale of assets.
We implement industry-standard security measures including TLS encryption in transit, AES-256 encryption at rest, and regular security assessments. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.
We retain your personal information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with legal obligations, resolve disputes, and enforce our agreements.
Depending on your location, you may have the right to access, correct, or delete your personal information; object to or restrict certain processing; data portability; and withdraw consent. To exercise these rights, contact us at privacy@baselinepro.com.
We use PostHog for product analytics and Intercom for customer support messaging. These services may use cookies or similar technologies to collect usage data. You can manage cookie preferences through your browser settings.
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.
Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will take steps to delete it.
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page with a new effective date.
If you have questions about this Privacy Policy, please contact us at privacy@baselinepro.com.