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From independent operators to growing organizations, facilities choose Baseline's sports facility management software to simplify operations, support their teams, and stay focused on what matters most.
Achievements
Every badge links to the verified profile behind it — read the reviews in full, unedited.
Case studies
Real facilities, real owners, real numbers — see how facilities like yours run on Baseline.
“When you can talk to someone, even if it’s just a video call, it’s like, okay, I’m actually working with people who care about me and want to see my business grow.”
Garrett Egli — Owner & Founder
“Now when I’m at home, I don’t check it. That’s huge for work-life balance.”
Meghan Colon — Co-Owner
“We don’t want to be stuck behind a laptop. We want to be out there living life, out there coaching.”
Michael Pena — Owner
“There's hardly ever any issues, other than they always complain because I'm full. Which is a good thing.”
Bryan Shepherd — Owner
“I basically hired an employee without hiring an employee. It does it for me. The admin side is done. Now I can just focus on being an instructor.”
Joey Lewis — Owner & Founder
“If it wasn't a good system, I would have been gone. We've been through five software companies. [Baseline] has been a lifesaver, timesaver, when it comes to the parents getting the information.”
David Ricks III — OwnerIt does it for me. The admin side is done. Now I can just focus on being an instructor. Joey got seven hours a week back after moving The Hit Lab from eSoft Planner, a separate POS, and a website he couldn't edit onto one platform.
Puma Academy ran on a schedule Meghan couldn't trust — until scheduling, payments, and messaging moved into one system she stopped having to double-check.
What we hear on every call
We talk to facility owners every day about why they're shopping for new sports facility management software. These pain points come up on nearly every single call.
Tickets go unanswered for days. When someone does respond, they don't know the product or the industry. Owners feel like they're completely on their own.
The most common complaint. Owners tell us their current sports facility management software takes more time than it saves — confusing interfaces, buried features, and staff that need constant retraining.
Owners are paying $250/mo for baseball facility management software and still need a separate Squarespace site. The booking widget looks like it's from 2012 and nothing matches their brand.
Parents can't book from their phone. Staff can't check schedules on the go. Some platforms charge extra for a branded app — then fill it with ads.
$250–$500/mo for software that still can't build a website, still needs 4 other tools to function, and locks you into annual contracts before you've even seen it work.
Migrating data takes weeks. Training staff takes longer. Some owners tell us they almost gave up on switching entirely because the process was so painful.
Based on facility owner feedback and verified review data, Feb 2026.
Why facilities switch
Here's what changes when owners make the switch.
Juggling 5+ tools for scheduling, payments, website, email, and reporting
One platform runs everything — no plugins, no integrations to maintain
Spending 45 minutes building the schedule every week, cage by cage
Scheduling takes less than a minute and syncs across the whole facility
Chasing failed payments every month and hoping things reconcile
Automated payment recovery handles it — most owners barely think about it
Submitting tickets and waiting days for generic support responses
62-second average response time from people who actually know your business
Paying $250–$500/mo for software that still can't build you a website
$0/mo subscription — full platform with website builder included
Using fitness software and modifying it to sort of work for sports
Built from the ground up for sports facilities, teams, and athletes
Running a sports facility management software comparison? See how Baseline stacks up, feature by feature →
Revenue at new sports facilities grows roughly 4.8× from month 1 to month 12 — from ~$2.3k to ~$11k per month — and most of the customer ramp happens in the first six months.
Read the research: What Successful New Sports Facilities Do Differently →Real feedback
“We've been with Baseline for almost two years and have grown along with the software. The team is always willing to listen to suggestions. The BEST customer service around.”
“Scheduling is easy and saves my company thousands of dollars annually. Customer service is second to none — the whole crew is attentive to details and quick to respond.”
“I wish we had this platform when we opened 11 years ago. We tried everything from EZ Facility to a combination of open-source with Stripe and other non-integrated software.”
“A one stop shop for everything website and management related. Other sites require plugins — here you don't need them.”
“The ease of bringing payments in automatically, the camps and sign-ups page, the ability to see and find lists of those who signed up — it just works.”
“I communicate with athletes and parents through the platform — information, reminders, and payments. I love how easy it is to use and navigate.”
“I am constantly shocked about how much baseball facility specific functionality there is. I mentioned a feature idea early on, and it appeared within a few months.”
“We've gotten a ton of positive feedback since starting. The staff is always willing to help as quickly as possible and offers solutions to any issues.”
“It makes my facility so seamless and my instructors know where to be and when. The onboarding was easy and the Baseline staff was very helpful.”
“My overall experience has been excellent! After transitioning from different software, both client and staff experience improved dramatically.”
“Ease of use, price points, easy to set up, amazing customer service. It was the best decision after interviewing five other platforms.”
“The team at Baseline is very knowledgeable, helpful, and available. The customer support is unlike anything else — incredible response time.”
No subscription fees.
One platform for everything.
Measurable impact.
When a member checks in, access is verified, the schedule adjusts, and payment status is confirmed — automatically.
When a parent registers their kid, the roster updates, payment plans activate, and the coach sees a new player.
When a membership billing cycle runs, access control updates, credits reset, and family accounts stay in sync.
Your AI phone agent answers questions using real data from your facility — schedules, pricing, availability.
Join the facility owners who switched to Baseline and never looked back. See the full platform in one 40-minute tour.
Starting free. No credit card required. See pricing →
Everything you need to know about our sports facility management software.
Baseball and softball training facilities, multi-sport complexes, basketball and volleyball gyms, academies, and youth clubs — from single-owner operations with a few cages to multi-location organizations. The case studies on this page are real facilities you can visit, run by the owners quoted in them.
