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Baseline's in-house marketing team reviews where your facility stands, ranks the levers that would pay off most across local SEO, directory listings, reviews and paid ads, and maps out what to do first. Run the plan yourself, or have our team run it for you.
A focused look at your marketing from the team that runs Baseline's own, built around one question: which changes would pay off most for your facility?
Where you show up when families search, who shows up instead, and how you're positioned next to the facilities they compare you with. We look at your Google Business Profile, reviews, directory listings, website and any ads you run.
Local SEO, directory listings, reviews and paid ads don't pay off equally. We show you which would move the most for your facility, what to do first, and what can wait.
Do it yourself in Baseline, hand it to your own marketer or agency, or have Baseline's marketing team do the work for you.
Every facility is different, so the order changes. These are the four levers we look at, and what we check for each.
The usual order: the cheapest wins come first, like a complete Google Business Profile, a steady flow of reviews and directory listings. Paid ads come in once tracking is working and the budget makes sense for what a new family is worth.
If you run the plan yourself, this is where it lives. Baseline facilities see their position on Google Maps, Google Search and Google's AI answers for every search they track, their share of the estimated clicks against the competitors they choose, and the clicks a month reaching #1 would add.
The Local Traffic tab in Baseline, shown with a fictional facility. Click figures are estimates for prioritizing, not exact traffic.
You decide who does the work, and there's no obligation either way.
The core marketing tools come with Baseline. Run the plan at your own pace, from the same place you run bookings and payments.
Directory listings are an optional paid add-on: the scan is free, with low per-site pricing, and you see the cost before you buy.
Already have someone running your marketing? Give them the plan. They work from Baseline's tools and tracking, so you can see which of their work turns into sign-ups.
Your marketer or agency is welcome on the consultation.
Hand the plan to Baseline's in-house marketing team. They do the work, you run your facility. It's a separate service with a flat monthly fee we walk through on the call.
Already on Baseline? Your Growth tab shows the dollar value. We'll show you how to capture it.
Agencies bill for hours, tools and reports. Baseline's marketing team works from the platform you already run your facility on, so the work goes into the few changes with the biggest payoff.
The same people who run Baseline's own Google and Meta ads. Not a contractor or a reseller.
Your bookings, sign-ups and payments already live in Baseline, so we can see which marketing turns into revenue without stitching tools together.
We start with the cheapest fixes that move the most, often your Google profile, reviews and listings, before asking you to spend on ads.
A flat monthly fee, not an agency retainer. Your ad budget is separate, and you set it.
Nothing is required. If you have these on hand, we can spend more of the 30 minutes on your facility. If someone runs your marketing for you, bring them along.
What to expect from a free marketing consultation with Baseline's marketing team.
Yes. The consultation is free, and there's no obligation to buy anything afterward.
A clear read on where your facility stands against the competitors families compare you with, and the levers ranked by payoff across local SEO, directory listings, reviews and paid ads, so you know what to do first and what can wait.
It's 30 minutes on Google Meet. Pick any open time when you book.
No. Baseline's marketing team is in-house and works from the same platform you run your facility on. It isn't a full-service agency, so you're not paying for hours and reports. The work goes into the changes most likely to pay off for your facility.
It's a flat monthly fee, priced for a facility rather than an agency retainer. We walk through it on the call if you're interested. Your ad budget is separate, and you set it. The consultation itself is free.
No. Many facilities have cheaper wins first, like a complete Google Business Profile, more reviews and directory listings. If ads make sense for you, we size the budget against what a new family is worth to you.
Yes, and they're welcome on the call. They can run the plan with Baseline's tools, and Baseline's ad conversion tracking shows which of their Google and Meta clicks turn into leads, sign-ups and revenue.
Owners and managers of sports facilities, whether you already run on Baseline or not yet. Already on Baseline? Your Growth tab shows the dollar value. We'll show you how to capture it.
You decide what comes next, and there's no obligation. Run the plan yourself in Baseline, hand it to your own marketer or agency, or have Baseline's marketing team do the work.
No. Nobody can guarantee Google positions. We'll show you where you stand and what's realistic.
Nothing is required, but these help: your Google Business Profile name, your website, a few searches families use to find you (like "batting cages near me"), the competitors you watch, whether you run Google or Meta ads, and roughly what a new family spends with you in a year.
A free 30-minute consultation on Google Meet. We review where you stand, rank the levers by payoff, and you decide who runs the plan.