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From the first ad click to the end-of-month accounting report, every piece of your facility runs through one connected system. Here’s how it works.
See how one ad click flows through every module — from marketing to month-end reporting.
A parent clicks your Google ad and lands on your Baseline website. Baseline records the visit, captures the lead, and follows them through to sign-up and payment, so the revenue ties back to the campaign.
The parent lands on your site. Programs, pricing, and availability are live because the website reads directly from your facility data. They register and pay in one click.
They pick a membership at checkout. Billing auto-starts, family members can share it, credits begin their cycle, and door access follows the membership if you use keyless entry — zero admin.
The parent's kid shows up for their first session and scans a gym card at the desk. The check-in review confirms the membership, flags a missing waiver, records attendance against the right session, and the trainer sees them on today's roster.
The kid gets placed on a travel team. The roster updates, payment plans activate for the parents, and the coach sees a full roster with every player's profile linked.
The coach assigns a strength program to the team. Every athlete gets it on their phone, logs every set, and the data flows to their profile and the facility leaderboard.
The kid's profile now shows their workout history, assessment feedback, leaderboard ranking, and team roster — one link the parent can share with college recruiters.
At month-end, every dollar from that Google Ad click to the team payment plan is reconciled — and the model flags which of those new members are most likely to cancel, so you save the revenue before it churns.
Along the way, the parent calls with a question. Your AI phone agent answers from your facility's real schedules and pricing, and hands off to your team when it should.
Other sports facility management software makes you connect the dots yourself. Baseline connects them for you — so you can stop managing software and start growing your facility.
$1M+ facilities capture $381 per customer per month vs $263 at smaller facilities — 59% higher value per transaction. Not by charging more, but by offering more ways to engage: teams, events, training, and memberships together.
Read the research: The Secrets of Scaling to a $1M Sports Training Facility →See who wins local search near you, find out which Google and Meta ad visitors became sign-ups and revenue, capture every lead, and ask your longest-standing members for Google reviews with a ready-to-send email.
Explore Marketing →Build a site that pulls live schedules, programs, and booking directly from the platform — always current, always connected.
Explore Website Builder →Configurable memberships with cancellation policies, credit cycles, family sharing, and payment-gated smart-lock access.
Explore Memberships →Scheduling, group lessons, payments, communication, front-desk check-in, access control, payroll, enrollments, and family accounts — the operational backbone.
Explore Facility Management →AI-built rosters, payment plans, magic links, and communication — everything coaches and parents need.
Explore Teams →Build workouts, track every rep, assign programs to events, and run video assessments — all mobile-first.
Explore Programming →Living profiles with progress charts, CRM notes, video assessments, leaderboard rankings, and family account management.
Explore Athletes →Predictive churn scoring, revenue forecasting, facility utilization, market benchmarking, accounts receivable, and reconciled accounting — every dollar predicted, tracked, and recovered.
Explore Reporting & Analytics →AI phone agent, dedicated account managers, trainer onboarding, and hands-on task hours — support for you and your customers.
Explore Support →Trusted by facilities who run their entire operation on one platform.
“I wish we had this platform when we opened 11 years ago. We tried everything from EZ Facility to a combination of open-source with Stripe, Stax, and other non-integrated software.”Read customer stories →
Only 7% of sports training facilities ever reach $1M in annual revenue — and the ones that do follow the same patterns: team payment plans, group events at scale, and layered memberships.
Read the research: The Secrets of Scaling to a $1M Sports Training Facility →Everything you need to know about our sports facility management software.
Baseline is an all-in-one platform for sports facilities. It replaces your scheduling tool, payment processor, website builder, SEO plugin, local rank tracker, review tracker, team management system, and reporting dashboard, all connected so data flows between them automatically.
Sports facilities — baseball academies, training centers, gyms, multi-sport complexes, and any facility with a lot of moving parts. If you run programs, manage athletes, collect payments, and need to grow, Baseline was built for you.
Most platforms do one thing. Baseline does everything, and every feature is connected. When an athlete clicks your Google ad and signs up on your Baseline website, Baseline ties the sign-up to that campaign, creates their profile, starts their membership, adds them to a team roster, and assigns them a workout program. No integrations, no duct tape.
No. Start with what matters most — scheduling, payments, or memberships — and add modules as you go. Our team handles migration and will plan a phased rollout that works for your facility. Book a 40-minute tour to talk through it.
Baseline is free to start. Book a demo and we'll walk through the modules and setup that fit your facility.
Absolutely. Book a free 40-minute tour and we will walk you through the entire platform using your actual programs, schedules, and use cases. No generic demo — we show you your facility on Baseline.