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From the first ad click to the end-of-month accounting report, every piece of your facility runs through one connected system. Here’s how it works.
See how one ad click flows through every module — from marketing to month-end reporting.
A parent clicks your Google Ad. Baseline captures the lead, assigns it to the right program, and starts attribution tracking — before they even land on your website.
The parent lands on your site. Programs, pricing, and availability are live because the website reads directly from your facility data. They register and pay in one click.
Their registration triggers a membership. Billing auto-starts, access control activates, family accounts link, and credits begin their cycle — zero admin.
The parent's kid shows up for their first session. Check-in verifies their membership, the schedule adjusts attendance, and the trainer sees them on today's roster.
The kid gets placed on a travel team. The roster updates, payment plans activate for the parents, and the coach sees a full roster with every player's profile linked.
The coach assigns a strength program to the team. Every athlete gets it on their phone, logs every set, and the data flows to their profile and the facility leaderboard.
The kid's profile now shows their workout history, assessment feedback, leaderboard ranking, and team roster — one link the parent can share with college recruiters.
At month-end, every dollar from that Google Ad click to the team payment plan is reconciled. Revenue attribution shows the ad cost $12 and generated $2,400.
Along the way, the parent calls with a billing question. Your AI phone agent answers using real data — their membership, payment history, and upcoming schedule.
Other platforms make you connect the dots yourself. Baseline connects them for you — so you can stop managing software and start growing your facility.
Run Google and Meta ads, track every lead, manage your reputation, and know exactly which campaign filled which program.
Explore Marketing →Build a site that pulls live schedules, programs, and booking directly from the platform — always current, always connected.
Explore Website Builder →Configurable memberships with cancellation policies, credit cycles, family sharing, and payment-gated smart-lock access.
Explore Memberships →Scheduling, payments, communication, access control, payroll, enrollments, and family accounts — the operational backbone.
Explore Facility Management →AI-built rosters, payment plans, magic links, and communication — everything coaches and parents need.
Explore Teams →Build workouts, track every rep, assign programs to events, and run video assessments — all mobile-first.
Explore Programming →Living profiles with progress charts, CRM notes, video assessments, leaderboard rankings, and family account management.
Explore Athletes →Reconciled payouts, QuickBooks integration, payroll, forecasting, and CSV exports — every dollar tracked.
Explore Reporting →AI phone agent, dedicated account managers, trainer onboarding, and hands-on task hours — support for you and your customers.
Explore Support →Trusted by facilities who run their entire operation on one platform.
“I wish we had this platform when we opened 11 years ago. We tried everything from EZ Facility to a combination of open-source with Stripe, Stax, and other non-integrated software.”Read customer stories →
Everything you need to know before getting started with Baseline.
Baseline is an all-in-one platform for sports facilities. It replaces your scheduling tool, payment processor, website builder, marketing suite, team management system, and reporting dashboard — all connected so data flows between them automatically.