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Progress charts that prove development. CRM notes that keep your team aligned. Leaderboards that drive competition. And family accounts that make it easy for parents to stay involved.
Every athlete gets a profile on your facility's own site — PRs, videos, progress charts benchmarked against the population for their age, and the notes you choose to make public. One link to share with college coaches.
Mostplatformsstoreanameandanemail.Baselinebuildsalivingprofile—everysign-upanswer,everytrainingmetric,everyvideo,andeverypublicnote—witheachdatapointrecordedattheathlete'sexactage.
Add notes to any athlete from their profile panel. Public notes show on the athlete's stats page for the family to read; Internal notes stay with your admins. Use them for training observations, progress updates, or business development notes.
Trainingnotesshouldn'tliveinaspreadsheetoragrouptext.Keepinternalnoteswithyouradmins,shareprogresswithfamiliesthroughpublicnotes,andtrackbusinessdevelopment—allontheathlete'sprofilewhereit'seasytofind.
Specialist-heavy trainer teams earn 1.8× more than generalist teams — $69,894 vs $37,780 in median 6-month revenue. Named-sport credentials convert because customers book to solve a specific problem.
Read the research: What Successful New Sports Facilities Do Differently →
Your facility's site has a leaderboard page that ranks athletes on the stats you track — fastball velo, 60-yard dash, exit velo. Pull it up on a screen in the gym; new results show up whenever the page refreshes.
“I communicate with athletes and parents through the platform — information, reminders, and payments. I love how easy it is to use and navigate.”
Parents link every athlete in their family to their own account, then register, sign paperwork and pay for each kid from one login. Kids can still get an invite of their own when they're ready.
Each person on a family account has their own alerts, reminders and channels: email, text or push. Parents switch to a kid's profile from the Family chips to set theirs, so the right person hears about every practice and payment.
Yourathletesaren'tdatapoints—they'rekidswithgoals,parentswithquestions,andtrainerswhoneedproofthattheworkispayingoff.Baselinegiveseveryonethevisibilitytheyneedtostayinvested.
Facilities that retain 80%+ of their first-month customers through month 6 earn 2.4× more — $85,345 in median 6-month revenue vs ~$36,000 for facilities losing more than half their early customers.
Read the research: What Successful New Sports Facilities Do Differently →A quarter of new lesson clients never book a second lesson, and the median trainer keeps only 24% of new clients past 90 days. Every mechanism that removes a booking decision — rebooking in-building, lesson-included memberships, prepaid packs — extends the relationship.
Read the research: The Economics of a Sports Trainer →Families buy lessons in batches: 31% of completed bookings are followed by another booking session from the same family within thirty minutes — another date, another child, another trainer. And 75% of lessons are booked by someone other than the athlete taking them.
Read the research: Why Families Book Lessons →When an athlete finishes a workout, their profile updates and the leaderboard recalculates.
When a parent registers their kid, the roster updates, payment plans activate, and the coach sees a new player.
When a membership billing cycle runs, new credits go out, family members stay covered, and door access follows the membership if you use keyless entry.
When a member scans in, attendance is recorded and the check-in review shows their bookings, waivers, and any payments that need attention.
See how Baseline centralizes profiles, tracks engagement, and simplifies the athlete experience — in one 20-minute tour.
Starting free. No credit card required.
Everything you need to know about our sports facility management software.
Profile fields are the answers to your facility's sign-up questions, collected when athletes and parents register, and you can edit them right on the profile. PRs come from the stats you track, and videos and data are added with Add video and Add data. Athletes never have to fill out the same info twice.
Any metric your facility tracks — fastball velo, sprint times, exit velo, vertical jump — is plotted by age on the athlete's profile, alongside the population average and range for athletes the same age. Every data point is recorded at the athlete's exact age in days, and each athlete's PRs sit at the top of their profile.
Yes. Trainers can submit videos from assessments, lessons, and practices. Athletes can self-submit videos too. Trainers can also require video submission during specific workouts to track visual progress. Every video lives on the athlete's profile timeline.
Add notes to any athlete from the member panel and mark each one Public or Internal. Public notes appear on the athlete's stats page (for linked family and staff, or for everyone if you turn on public notes); Internal notes stay in your admin dashboard. Great for training observations, performance updates, or business development notes. You can also upload files like assessment reports and metric exports to the profile — files are always public, so keep private documents out.
Admins pick which of your tracked stats get a leaderboard — fastball velo, 60-yard dash, exit velo, anything. The leaderboard is a public page on your facility's website, filterable by event, position and age range, and it shows the latest results each time it loads — handy on a gym screen or during tryouts.
Parents see all their children's profiles, schedules, payments, and progress in one account. They can act on behalf of any child — register for events, make payments, view notes, and communicate with trainers. Split families with multiple parents are handled cleanly so everyone has access.
Every data point is recorded with the athlete's exact age in days — not just the calendar date. This means progress charts show true athletic development over time, accounting for age. Trainers can show parents exactly how their child's development compares to peers of the same age over time — a critical value-proof tool for retaining business.
