Loading…
Loading…
Sports facility management software for operations, marketing, and everything in between — built for facilities with a lot of moving parts and serious growth ambitions.
Admin Portal
Good evening, Baseline
Turn natural language into a full schedule — trainers assigned, resources booked, conflicts resolved.
Scroll to continue ↓
Describe it in plain English. AI builds the full schedule around your existing hours — no conflicts possible.
Scroll to continue ↓
Buildaweek,cloneitfortheseason.Recurringeventscascadeacrossfutureweeksautomatically—andeveryoneaffectedgetsnotifiedthemomentanythingchanges.
Events spring into place on a visual week-view. Build your ideal week once — from private and group lessons to camps, open gym, and rentals.
The median lesson trainer delivers 3.3 on-the-floor hours a week, and only 4.4% sustain 15+ hours over a season — because 62.5% of all lesson hours are squeezed into the weekday 4–8pm after-school window. Growing lesson volume means adding trainers and group formats, not waiting for one book to double.
Read the research: The Economics of a Sports Trainer →At cage facilities running both skills, pitching classes are about 0.9× as numerous as hitting classes at the median business and consume roughly as many class space-hours pooled (97%); 45% hold at least as many pitching classes as hitting classes, and about a third of pitching-class hours run inside batting cages. The skill most programs under-plan space for is pitching, not hitting.
Read the research: The Winter Season →Not all hours are worth the same. Weekday 4–8pm sells 34.6% of the trainer time posted into it; weekday 10am–2pm sells 10.5% — same trainers, same facilities, same prices. Across a year the platform's facilities posted 88,000 weekday midday hours and left 79,000 of them unsold, because the athletes they belong to were in school.
Read the research: Why Families Book Lessons →
Your branded booking page turns visitors into paying customers — 24/7, no staff required. Pick a service, choose a time, pay, done.
Afullcalendarisn'tthesameasasmartone.Baselineshowswhenyourcagesandcourtsactuallygetbooked,whichsessionsfill,andwhichcoachesdrivetherevenue—soyouoptimizethespaceyoualreadyhavebeforespendingonmore.
A heatmap of every booking by day and hour reveals your busiest and deadest windows, so you can move inventory and pricing to match demand.
Keyed to when members book — your demand by day and hour.
Top first-year facilities offer 40+ events per week by month 6 — and earn 1.8× more. Utilization stays roughly flat across all tiers: customers find bookable inventory and book it, so more on-calendar inventory beats more marketing spend.
Read the research: What Successful New Sports Facilities Do Differently →Yourtrainersshouldn'thavetocallyoutosettheirhours.TheytexttheAI,itupdatesthecalendar,andtheirregularsgetnotified—beforeyouevenopenyourlaptop.
Trainers text the AI their availability and it's live on the calendar — no phone calls, no spreadsheets, no portal logins.
Scroll to continue the conversation ↓
Yourmembersreadtexts,notemails.Reachtheminstantlywithbuilt-inSMS,verifiedcontacts,andaudiencesyoubuildinseconds.
Add teams, filter by tags, narrow by role — every click updates your list in real time. No spreadsheets, no exports, no SQL. Just click and send.
—
scroll to start
Scroll to continue ↓
Every phone number in the system is verified on sign-up — no duplicates, no ghost accounts, no dirty data. One person, one number, clean across every operation.
Tyler Walsh flagged — phone already belongs to Sarah Mitchell. Merge or update required.
“I wish we had this platform when we opened 11 years ago. We tried everything from EZ Facility to a combination of open-source with Stripe, Stax, and other non-integrated software.”
Most competitors route payments through Stripe. When your August registrations spike from $3K to $18K overnight, Stripe's algorithms flag you as fraud. We built a direct relationship with our payment facilitator — the company that actually moves money between your customers and your bank — so there's no middleman making risk decisions about your business.
Red bars = months where Stripe commonly freezes accounts due to "unusual volume"
When your payment processor is a black box, you're one algorithm update away from disaster. When it's a relationship, you have control.
“Stripe froze our account the week of our biggest tournament. $14K held for 90 days — no explanation, no human to call.”
— Facility owner, 2024“We did $3K/mo all spring, then $18K hit in August from fall registrations. Stripe flagged it as suspicious and held every payout for two weeks.”
— Training center operator“We had to take out a personal loan to cover payroll because Stripe held our funds during peak season. There are thousands of people with the same story.”
— Multi-sport complex owner“The BEST customer service around. The team is always willing to listen to suggestions and help whenever you need it.”
“Their support is not only fast and responsive but incredibly creative. It feels like they are an extension of our own team rather than just a tech vendor.”
“Customer service is second to none. The whole crew is very attentive to details and quick to respond to questions.”
A payment facilitator is the company that actually moves money between banks, and it rarely shows up in a sports facility management software comparison. Stripe adds a middleman layer of risk decisions you can't control. We work directly with our PayFac — they handle PCI compliance, tokenization, and processor relationships on our behalf so you get enterprise-grade payment infrastructure without the enterprise complexity.
When something goes wrong with your payouts, you talk to our team — not a chatbot or a 10-day email queue.
August registrations and December camps are expected, not suspicious. We model your revenue pattern so spikes never trigger a freeze.
If there's ever a delay between processing and your bank, we cover the gap with our own dollars. Your staff gets paid on time.
No algorithms treating seasonal businesses like fraud. Your revenue pattern is expected, modeled, and protected.
When a card declines, Baseline retries it, notifies the member, and escalates with reminders — all without you lifting a finger.
Accept in-person payments at the front desk with a full POS terminal. Pro shop inventory, walk-in bookings, and retail — all processed in Baseline.
Themomentsomeonewalksinisthelasteasymomenttofixanything—thewaivernobodysigned,thecardthatexpiredlastmonth,theinvoicenobodychased.Baselineputsallofitononescreenwhilethey'restillstandingatthedesk.
A member hands over a gym card, holds up a QR code, or shows a barcode on their phone. Baseline opens one review with everything your front desk normally hunts for across profiles, invoices, waivers, and the schedule — and tells staff whether this arrival is all clear or needs attention.
Users
431
234
Scan checkin
Click on the input field below to check-in users by scanning.
Iron Yard Athletics
Member
Marcus Tate
2D4PHQK2ISM
2D4PHQK2ISM
Marcus Tate
User since 3/14/23
Today's events
Check in for today's events
5:30 PM · Hitting Group A
Cage 3
Open gym check-in
Create open gym check-in event
An open gym event just creates a one-off, 1-hour event and auto-checks in this user. Intended use is to track open-gym usage.
Waivers
Sign facility & event waivers
Waiver
ATHLETIC FACILITY LIABILITY WAIVER & IMAGE RELEASE
Required at check-in — not signed
Waiver
Concussion protocol acknowledgment
Signed on login
Payment methods
Linked users' payment methods on file
Visa •••• 4242 — expired 09/26
Outstanding payments
Late or failed payments
October membership
$149.00
The payments list above is a comprehensive list of payments assigned to all of Marcus Tate's linked users.
Memberships
Plans and enrollments at this facility
In one popup
Scan any way you operate
Physical gym cards, member QR codes, phone barcodes, a posted facility QR, or a manual athlete lookup for open gym.
Know what needs attention
Missing waivers, late or failed payments, expired cards, and past-due memberships surface before the athlete disappears into the gym.
Record the right attendance
Check members into the session they actually booked, or create an open-gym visit on the spot so drop-ins still show up in reporting.
Front desks don’t all work the same way. Baseline supports QR and traditional barcode credentials built for common front-desk scanners — plus manual lookup and a public phone-verification fallback when someone shows up without anything to scan.
Iron Yard Athletics
Member
Marcus Tate
BSL-4417-9082
BSL 4417 9082
Open a member's record, scan a printed card once, and that card becomes their check-in credential — no separate access-card system to buy or run.
Member code
Every eligible member gets a generated check-in code and image on their profile. If one is ever missing, Baseline creates it the moment the profile loads.
BSL 7731 2265
Choose whether your account generates QR codes or traditional barcodes for common front-desk scanners. Existing credentials keep working until they're reissued.
Check in here
Iron Yard Athletics
Post your location's QR code at reception, the entrance, or a self-service station. Scanning it opens a branded check-in page for that location.
Search eligible athletes as you type, filter by membership, and see the profile photo, plan, and next invoice date before you check anyone in for open gym.
(603) 555-0184
Your Iron Yard check-in code is
418 226
As a public fallback, a member enters their phone number, gets a six-digit code by text, and verifies it — with clear handling for unknown numbers and bad codes.
Duplicate-card detection stops one physical card from being assigned to two members.
Issue a fresh check-in code whenever a card or QR code needs replacing.
The old credential is revoked automatically, so a lost card stops working.
Every recognized scan opens the intelligent review. Your team decides what gets checked in, resolved, or collected — with the whole picture in front of them.
Turn on Auto Front Desk Checkin and a recognized scan checks the member into an eligible booked session near that time, or records open gym if there isn't one. The popup still opens, so staff keep visibility.
Turn on Auto Self Checkin for your facility QR and a signed-in member can check themselves in. If it's off, they get the same readiness view and choose the session or open gym themselves.
Membership-gated entry that scales to thousands of members without adding front-desk staff — with a record of every door that opened, who opened it, and when.
Keyless Entry
Kisi integration. Access tied to membership.
Self Check-In
Post a facility QR code. Members check themselves in.
Audit Trail
Who entered, when, which door.
⚠ Tyler W. — Membership expired. Door access auto-revoked.
Create an enrollment and Baseline takes over — billing, registration, scheduling, and notifications all run on repeat. You set up once, families show up every week, and revenue flows without you touching a thing.
Tyler Johnson
Tuesday Hitting — 4:00 PM — Cage 3
Enrolled athletes are automatically registered for their event every week. No re-booking, no manual adds — Tyler shows up for Tuesday Hitting at 4pm because that's his enrollment.
Group training generates roughly $0.72 per square foot per hour vs $0.17 for 1-on-1 lessons — 4× more revenue per square foot, while building the community that converts to teams.
Read the research: The Secrets of Scaling to a $1M Sports Training Facility →Parents link every athlete in their family to a single account. Sign up any kid for any event, see every schedule and payment in one place, and never switch apps or juggle logins again.
The Mindbody / non-sports-specific experience
Martinez Family
3 athletes linked
One message reaches every linked account on a family. Practice cancelled? Payment due? Every parent and guardian gets notified instantly — no one falls through the cracks.
"Practice cancelled tomorrow due to weather" → sent to all 4 family members
Define rules from any combination of event type, trainer, payment method, duration, and location. If a 30-minute lesson paid by coupon has different rules than an hour of practice — set them both.
Scroll to continue ↓
Define your own payroll logic from any combination of variables — event type, trainer, payment method, duration, location. If a 30-minute hitting lesson with Derek paid by coupon has different rules than an hour of team practice, set them both.
The going facility–trainer revenue share is 60% on paper (IQR 50–70%), but across all comp structures the median trainer's realized share of what sessions actually collect lands near 47% — hourly pay and membership-included lessons dilute the base, and even %-comp trainers realize ~5 points under their own split. Facilities that configure comp terms in-system are the only ones who can see their true lesson margin.
Read the research: The Economics of a Sports Trainer →Ask your longest-standing members for a Google review. One click opens an email with your review link already filled in, ready for you to send.
Scroll to continue ↓
Real marketing infrastructure built into your sports facility management software — so you can fill programs, retain members, and measure what's working.
Google Reputation
Ask members for a Google review with a pre-filled email you send. Track your rating and check your Google Business Profile.
Tracking Links
Every program gets its own short link. Event links show how many clicks they get.
Landing Page Builder
High-converting pages for camps, events, and promotions. Launch in minutes, not days.
Email & SMS Blasts
Segment by tags, membership, or activity. Send targeted messages in seconds.
CRM Tag Manager
Organize contacts with custom tags for smarter outreach and audience segmentation.
Attribution & Reporting
See which Google and Meta ad clicks became leads, sign-ups and revenue.
Scheduling, payments, memberships, marketing, website, and reporting — operations and growth under one roof.
The numbers facilities see after switching to Baseline.
Predictive churn scoring, revenue forecasting, and reconciled accounting — every number from across the platform in one place.
Forecast upcoming revenue, age every outstanding balance, and let the recollection AI win back failed payments overnight.
When a membership billing cycle runs, access control updates, credits reset, and family accounts stay in sync.
When a parent registers their kid, the roster updates, payment plans activate, and the coach sees a new player.
See how Baseline replaces your scheduling tool, booking widget, payment processor, local rank tracker, review tracker, and access system in one 20-minute tour.
Starting free. No credit card required.
Everything you need to know about our sports facility management software.
Absolutely. Each resource (cage, tunnel, field, studio) can have its own hourly rate, and you can set different prices for different time slots or event types.
Trainers set their own weekly availability inside Baseline. When a customer books a lesson, they only see time slots where the trainer AND the required resource are both open — no double-booking possible.
Yes. Group lessons are their own session type in Baseline — separate from private lessons and events, not either one bent into shape. Small-group training, position clinics, and skills sessions all run as group lessons.
Yes. Switch the grid between 30-minute and 15-minute resolution depending on how tightly you book. The time range follows your operational hours too — no scrolling through a full day you don't use.
Yes. Both the admin grid and the public grid have week and month views alongside the daily grid, which stays the default. The day view runs your floor; week and month views answer the planning questions, like how full next month looks. There's also a public read-only calendar view for sharing a schedule outside your admin team.
Yes. Every booking creates a Google Calendar event automatically, and cancelling it deletes the event — in your facility's timezone, not the timezone of whoever is logged in. Events already on your schedule batch-sync from your profile page, and the connection page reports real status if a sync ever breaks. Anyone can also subscribe to their Baseline schedule with an ICS link from Google Calendar, Apple Calendar, or Outlook — it keeps itself up to date after that.
Yes. Admins can build one-click shortcuts to the Grid, AI Chat, or any saved filter — filter the Schedule down to upcoming series, save it, name it, and it's a single click from anywhere. Shortcuts cover Schedule, Transactions, Teams, and Memberships, and each admin's shortcuts are their own.
Yes. Open the member's record, scan a printed card once, and Baseline saves it as that member's check-in credential — no separate access-card system to buy or run. Duplicate-card detection stops one card being assigned to two people, and issuing a fresh check-in code revokes the old card or QR code automatically, which is what makes replacement cards practical. You can also check members in with their personal QR code, a barcode on their phone, a posted facility QR code, or a manual athlete lookup.
One popup per scan. It shows today's and upcoming bookings, whether the member is already checked in, booking payment status, membership and enrollment status, upcoming recurring payments, outstanding or failed payments, payment methods on file (including expired or invalid ones), required waivers, and linked family members. A single all-clear or attention-needed signal sits at the top, so staff know whether anything needs handling before the member walks back to the floor.
That's your call — Baseline supports three arrival modes. Staff-assisted opens the intelligent review on every recognized scan and leaves the decisions to your team. Auto Front Desk Checkin checks a recognized member into an eligible booked session around that time, or records open gym if there isn't one, while still opening the popup so staff keep visibility. Member-led lets you post your facility QR code so members check themselves in.
Straight from the check-in review. If there's no booked session, staff can create the open-gym attendance record on the spot — Baseline creates a one-off, one-hour open-gym event and checks the member in, so unscheduled usage shows up in reporting alongside booked sessions instead of disappearing.
Yes. Choose which waivers are required for check-in and Baseline combines them with anything already required at login, compares that list against the member's signed records, and flags what's missing in the review. Staff or the member can open the full waiver text and complete it right there, with the signer, timestamp, and check-in context preserved. Facilities that want a formal signature experience can route members through the full signature flow; others can use the streamlined acknowledgment.
Yes. If you use our Kisi integration for keyless entry, door access is automatically revoked the moment a membership lapses or is cancelled. No manual intervention required.
Yes — we handle migrations regularly. Our onboarding team will transfer your users and credit cards on file so you can pick up right where you left off, typically in about 7 days.
Yes. Baseline is built for complexity — whether you have one facility or ten. Each location gets its own resources, schedules, staff, and pricing while sharing a single member database and reporting dashboard. Admins who belong to more than one organization in Baseline choose which one to open from a searchable list at sign-in.