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One platform for operations, marketing, and everything in between — built for facilities with a lot of moving parts and serious growth ambitions.
Turn natural language into a full schedule — trainers assigned, resources booked, conflicts resolved.
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Describe it in plain English. AI builds the full schedule around your existing hours — no conflicts possible.
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Buildaweek,cloneitfortheseason.Recurringeventscascadeacrossfutureweeksautomatically—andeveryoneaffectedgetsnotifiedthemomentanythingchanges.
Events spring into place on a visual week-view. Build your ideal week once — from lessons and camps to open gym and rentals.
Your branded booking page turns visitors into paying customers — 24/7, no staff required. Pick a service, choose a time, pay, done.
Yourtrainersshouldn'thavetocallyoutosettheirhours.TheytexttheAI,itupdatesthecalendar,andtheirregularsgetnotified—beforeyouevenopenyourlaptop.
Trainers text the AI their availability and it's live on the calendar — no phone calls, no spreadsheets, no portal logins.
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Yourmembersreadtexts,notemails.Reachtheminstantlywithbuilt-inSMS,verifiedcontacts,andaudiencesyoubuildinseconds.
Add teams, filter by tags, narrow by role — every click updates your list in real time. No spreadsheets, no exports, no SQL. Just click and send.
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Every phone number in the system is verified on sign-up — no duplicates, no ghost accounts, no dirty data. One person, one number, clean across every operation.
Tyler Walsh flagged — phone already belongs to Sarah Mitchell. Merge or update required.
“I wish we had this platform when we opened 11 years ago. We tried everything from EZ Facility to a combination of open-source with Stripe, Stax, and other non-integrated software.”
Most competitors route payments through Stripe. When your August registrations spike from $3K to $18K overnight, Stripe's algorithms flag you as fraud. We built a direct relationship with our payment facilitator — the company that actually moves money between your customers and your bank — so there's no middleman making risk decisions about your business.
Red bars = months where Stripe commonly freezes accounts due to "unusual volume"
When your payment processor is a black box, you're one algorithm update away from disaster. When it's a relationship, you have control.
“Stripe froze our account the week of our biggest tournament. $14K held for 90 days — no explanation, no human to call.”
— Facility owner, 2024“We did $3K/mo all spring, then $18K hit in August from fall registrations. Stripe flagged it as suspicious and held every payout for two weeks.”
— Training center operator“We had to take out a personal loan to cover payroll because Stripe held our funds during peak season. There are thousands of people with the same story.”
— Multi-sport complex owner“The BEST customer service around. The team is always willing to listen to suggestions and help whenever you need it.”
“Their support is not only fast and responsive but incredibly creative. It feels like they are an extension of our own team rather than just a tech vendor.”
“Customer service is second to none. The whole crew is very attentive to details and quick to respond to questions.”
A payment facilitator is the company that actually moves money between banks. Stripe adds a middleman layer of risk decisions you can't control. We work directly with our PayFac — they handle PCI compliance, tokenization, and processor relationships on our behalf so you get enterprise-grade payment infrastructure without the enterprise complexity.
When something goes wrong with your payouts, you talk to our team — not a chatbot or a 10-day email queue.
August registrations and December camps are expected, not suspicious. We model your revenue pattern so spikes never trigger a freeze.
If there's ever a delay between processing and your bank, we cover the gap with our own dollars. Your staff gets paid on time.
No algorithms treating seasonal businesses like fraud. Your revenue pattern is expected, modeled, and protected.
When a card declines, Baseline retries it, notifies the member, and escalates with reminders — all without you lifting a finger.
Accept in-person payments at the front desk with a full POS terminal. Pro shop inventory, walk-in bookings, and retail — all processed in Baseline.
Membership-gated access that scales to thousands of members without adding front-desk staff.
Keyless Entry
Kisi integration. Access tied to membership.
Self Check-In
Tablet at the door. No staff needed.
Audit Trail
Who entered, when, which door.
⚠ Tyler W. — Membership expired. Door access auto-revoked.
Create an enrollment and Baseline takes over — billing, registration, scheduling, and notifications all run on repeat. You set up once, families show up every week, and revenue flows without you touching a thing.
Tyler Johnson
Tuesday Hitting — 4:00 PM — Cage 3
Enrolled athletes are automatically registered for their event every week. No re-booking, no manual adds — Tyler shows up for Tuesday Hitting at 4pm because that's his enrollment.
Parents link every athlete in their family to a single account. Sign up any kid for any event, see every schedule and payment in one place, and never switch apps or juggle logins again.
The Mindbody / non-sports-specific experience
Martinez Family
3 athletes linked
One message reaches every linked account on a family. Practice cancelled? Payment due? Every parent and guardian gets notified instantly — no one falls through the cracks.
"Practice cancelled tomorrow due to weather" → sent to all 4 family members
Define rules from any combination of event type, trainer, payment method, duration, and location. If a 30-minute lesson paid by coupon has different rules than an hour of practice — set them both.
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Define your own payroll logic from any combination of variables — event type, trainer, payment method, duration, location. If a 30-minute hitting lesson with Derek paid by coupon has different rules than an hour of team practice, set them both.
Automatically request Google reviews after every positive interaction. Members get a one-tap link — your rating climbs without you lifting a finger.
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Real marketing infrastructure built into your facility software — so you can fill programs, retain members, and measure what's working.
Google Reputation
Automate review requests. Monitor your Google Business profile and boost your rating.
Tracking Links
See which campaigns, referrals, and channels drive sign-ups. Know where your customers come from.
Landing Page Builder
High-converting pages for camps, events, and promotions. Launch in minutes, not days.
Email & SMS Blasts
Segment by tags, membership, or activity. Send targeted messages in seconds.
CRM Tag Manager
Organize contacts with custom tags for smarter outreach and audience segmentation.
Attribution & Reporting
Know exactly which channels fill your roster. Revenue attribution built in.
Scheduling, payments, memberships, marketing, website, and reporting — operations and growth under one roof.
The numbers facilities see after switching to Baseline.
When an athlete finishes a workout, their profile updates, the leaderboard recalculates, and the coach gets notified.
When a membership billing cycle runs, access control updates, credits reset, and family accounts stay in sync.
When a parent registers their kid, the roster updates, payment plans activate, and the coach sees a new player.
Every payment, refund, and membership renewal from across the platform lands in one reconciled accounting view.
See how Baseline replaces your scheduling tool, booking widget, payment processor, marketing suite, and access system — in one 20-minute tour.
Starting free. No credit card required. See pricing →
Everything you need to know before getting started with Baseline.
Absolutely. Each resource (cage, tunnel, field, studio) can have its own hourly rate, and you can set different prices for different time slots or event types.