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The youth sports media network and merchandise platform built by Fanatics veterans.
About Youth Inc.
Youth Inc. is a next-generation youth sports media network and e-commerce platform co-founded by Greg Olsen (former NFL Pro Bowl tight end and Emmy-winning analyst), former Fanatics executive Ryan Baise, and Audacy’s Tim Murphy. Backed by $4.5M in seed funding, the platform combines youth sports content — podcasts, videos, and expert advice on training, nutrition, mental fitness, and parenting — with a direct-to-consumer merchandise marketplace serving high schools and travel clubs. Their merchandising team brings nearly a decade of expertise from Fanatics, delivering embroidered and professionally decorated fanwear from 30+ brands including Peter Millar, Rhone, Under Armour, and Columbia, with no order minimums and under 10-day direct delivery.
Key Highlights
The Partnership
Youth Inc. is being integrated directly into the Baseline platform, bringing their custom merchandise storefronts to Baseline teams, facilities, and coaches. Partners get an always-on store with zero start-up costs, no inventory requirements, and a cash revenue share of up to 10% on every order.
“We bring the same discipline and reliability we built at Fanatics to youth sports — with no order minimums, direct delivery, and a revenue share that puts money back into programs.”
We're always looking for organizations that share our commitment to making youth sports better.
Book a 40-minute walkthrough and discover how Baseline helps sports facilities run their entire business from one platform.