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Both platforms handle scheduling and websites well. Baseline differentiates with AI-powered scheduling, built-in Google Ads and reputation management, workout programming, video delivery, and a dedicated account manager — all starting at $0/mo.
Legacy platforms make you add each session to every resource individually. 11 cages means 11 submissions — one at a time.
“We needed a booking system where families could see real-time availability across all our cages and book exactly what they need in one step. That's what moved us to Baseline.”
Baseline Customer•Multi-Cage Indoor Facility
Failed cards get retried automatically. Memberships can pause and resume cleanly. Every charge matches what the family expects — accurate and transparent.
“Family plans, pause and resume, autopay that actually retries — those were the billing features we couldn't live without. Baseline had all of them out of the box.”
Baseline Customer•Baseball & Softball Training Center
Many facilities end up paying for a separate Wix or Squarespace site because their platform's built-in pages don't support SEO, custom domains, or integrated booking. Baseline includes a full website with all three — no extra subscription needed.
See Marketing →“Having our website, booking, and scheduling all in one place is incredible. Baseline's built-in site with SEO and a custom domain gives us everything we need.”
Baseline Customer•Indoor Training Academy
See revenue broken down by memberships, lessons, teams, events, and rentals — automatically, in real time.
Every Baseline customer gets a dedicated account manager with fewer than 100 accounts. Call, text, or email them directly — they know your facility, your staff, and your goals.
See Support →“Having a real CRM built into the platform changed everything. We can actually track leads, see who's falling off, and follow up — all without a third-party tool.”
Baseline Customer•Multi-Sport Training Complex
Real-time in-gym leaderboards for velocity, speed, and custom metrics. Athletes see where they rank — and what they need to beat.
Youopenedafacilitytotrainathletesandgrowabusiness.Yoursoftwareshouldmakethateasier.
Software fees are just the starting point. Here’s how the total cost of ownership compares when you include website, email, SMS, recruiting, programming tools, and more.
Base plan. Just the one-time setup fee. Processing fees additional.
Software, onboarding, and third-party tools combined. Processing fees and branded app not included.
Upper Hand pricing based on publicly available information (Upper Hand Pricing). Third-party tool estimates based on published pricing from Squarespace, Mailchimp, SimpleTexting, NCSA, TrainHeroic, TeamSnap, Virtual Combine, SkillShark, and AppMySite. Actual costs may vary. Pricing last verified February 2026. This comparison is provided for informational purposes and may not reflect current pricing.
Want a detailed cost breakdown? Try the interactive pricing calculator.
Open Pricing CalculatorSee how Baseline and Upper Hand compare across scheduling, payments, website, and support.
Feature availability based on publicly available information, customer interviews, and hands-on evaluation as of February 2026. Hover over any feature for source details. We recommend verifying features directly with each provider.
| Feature | Baseline | Upper Hand |
|---|---|---|
| Scheduling & Booking | ||
| Drag-and-drop calendar | ||
| Multi-resource scheduling (cages, courts, lanes) | ||
| Automated reminders (email + SMS) | ||
| Waitlist management | ||
| Camp & clinic registration | ||
| AI schedule builder (natural language → full schedule) | ||
| AI cancellation backfill (auto-fills open slots) | ||
| Memberships & Billing | ||
| Recurring membership billing | ||
| Multiple membership tiers | ||
| Failed payment auto-retry | Partial | |
| Family / household billing | Partial | |
| AI dispute management | ||
| Tryout data collection & evaluation | ||
| Communication & Marketing | ||
| Built-in email marketing | ||
| SMS messaging | Partial | |
| CRM / contact management | Partial | |
| Automated Google Ads | ||
| AI trainer assistant (text-based scheduling & notifications) | ||
| Website & Online Presence | ||
| Built-in website builder | ||
| Custom landing page builder | ||
| Branded mobile app (optional) | Partial | |
| Athlete Development | ||
| Athlete data tracking | ||
| Workout / drill programming | ||
| Video library / content delivery | ||
| Operations & Support | ||
| Dedicated account manager | Partial | |
| Hands-on onboarding / migration | ||
| AI phone agent (24/7 call handling & smart handoffs) | ||
See how Baseline works for your facility in a quick 40-minute tour. No pressure, no long sales pitch.
Begin with a free base. Pay only as your needs expand
Why our rates are what they are
Every feature your current platform bills you for — included at $0.
Everything in Base + your choice of 1 package.
All 4 packages included. The complete Baseline.
See how your current platform stacks up — and how much you could save.
Try the Pricing CalculatorEverything you need to know about our sports facility management software.
Both platforms offer scheduling, website building, and payments. Baseline differentiates with AI-powered scheduling, built-in Google Ads and reputation management, athlete data tracking, workout programming, video delivery, and a dedicated account manager for every customer — all starting at $0/mo.