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In this sports facility management software comparison, both platforms handle scheduling and websites well. Baseline differentiates with AI-powered scheduling, built-in ad conversion tracking and Google review tools, workout programming, video delivery, and a dedicated account manager — all starting at $0/mo.
Legacy platforms make you add each session to every resource individually. 11 cages means 11 submissions — one at a time.
“We needed a booking system where families could see real-time availability across all our cages and book exactly what they need in one step. That's what moved us to Baseline.”
Baseline Customer•Multi-Cage Indoor Facility
Failed cards get retried automatically. Memberships can pause and resume cleanly. Every charge matches what the family expects — accurate and transparent.
“Family plans, pause and resume, autopay that actually retries — those were the billing features we couldn't live without. Baseline had all of them out of the box.”
Baseline Customer•Baseball & Softball Training Center
Many facilities end up paying for a separate Wix or Squarespace site because their platform's built-in pages don't support SEO, custom domains, or integrated booking. Baseline includes a full website with all three — no extra subscription needed.
See Marketing →“Having our website, booking, and scheduling all in one place is incredible. Baseline's built-in site with SEO and a custom domain gives us everything we need.”
Baseline Customer•Indoor Training Academy
See revenue broken down by memberships, lessons, teams, events, and rentals — automatically, in real time.
Every Baseline customer gets a dedicated account manager with fewer than 100 accounts. Call, text, or email them directly — they know your facility, your staff, and your goals.
See Support →“Having a real CRM built into the platform changed everything. We can actually track leads, see who's falling off, and follow up — all without a third-party tool.”
Baseline Customer•Multi-Sport Training Complex
Real-time in-gym leaderboards for velocity, speed, and custom metrics. Athletes see where they rank — and what they need to beat.
Youopenedafacilitytotrainathletesandgrowabusiness.Yoursoftwareshouldmakethateasier.
Book a walkthrough focused on workflow fit, implementation approach, and the best starting point for your facility.
Start for free
Starting at $0/month
Most of our clients run their entire business on Baseline for $0/month.
Recommended modules for your programs and staff
Migration timing, onboarding, and launch steps
How payment processing and add-ons fit your setup
See how Baseline and Upper Hand compare across scheduling, payments, website, and support.
Feature availability based on publicly available information, customer interviews, and hands-on evaluation; most rows verified February 2026, newer rows dated individually (latest September 2026). Hover over any feature for source details. We recommend verifying features directly with each provider.
| Feature | Baseline | Upper Hand |
|---|---|---|
| Scheduling & Booking | ||
| Drag-and-drop calendar | ||
| Multi-resource scheduling (cages, courts, lanes) | ||
| Automated reminders (email + SMS) | ||
| Waitlist management | ||
| Camp & clinic registration | ||
| AI schedule builder (natural language → full schedule) | ||
| AI cancellation backfill (auto-fills open slots) | ||
| Front-desk check-in by scan (member card / QR / phone barcode) | Partial | |
| Member self check-in (kiosk / posted QR) | Partial | |
| Memberships & Billing | ||
| Recurring membership billing | ||
| Multiple membership tiers | ||
| Failed payment auto-retry | Partial | |
| Family / household billing | Partial | |
| AI dispute management | ||
| Tryout data collection & evaluation | ||
| Payment plans / installments (registrations & events) | ||
| Communication & Marketing | ||
| Built-in email marketing | ||
| SMS messaging | Partial | |
| CRM / contact management | Partial | |
| Automated Google Ads | ||
| AI trainer assistant (text-based scheduling & notifications) | ||
| Local search rank tracking (Google Maps & Search) | ||
| Two-way in-app chat with athletes & parents | ||
| Website & Online Presence | ||
| Built-in website builder | ||
| Custom landing page builder | ||
| Branded mobile app (optional) | Partial | |
| Athlete Development | ||
| Athlete data tracking | ||
| Workout / drill programming | ||
| Video library / content delivery | ||
| Operations & Support | ||
| Dedicated account manager | Partial | |
| Hands-on onboarding / migration | ||
| AI phone agent (24/7 call handling & smart handoffs) | ||
See how Baseline works for your facility in a quick 40-minute tour. No pressure, no long sales pitch.
Everything you need to know about our sports facility management software.
Both platforms offer scheduling, website building, and payments. Baseline differentiates with AI-powered scheduling, built-in ad conversion tracking and Google review tools, athlete data tracking, workout programming, video delivery, and a dedicated account manager for every customer — all starting at $0/mo.
Yes. Our onboarding team handles the heavy lifting — member data, schedules, billing records, membership plans, and saved payment methods all transfer from Upper Hand to Baseline. Most migrations complete within 1–2 weeks with zero disruption to your members.
Absolutely. Baseline's payment engine handles household billing (one login for the whole family), automatic retry on failed cards, membership pause/resume, and clean invoices — all designed to reduce manual work and keep your revenue flowing smoothly.
Absolutely. Every Baseline plan includes a professional, mobile-responsive website on your own custom domain with built-in SEO, integrated booking, and your brand's look and feel. Your website and booking system are fully connected out of the box.
Yes. Baseline starts at $0/month, and most of our clients run their entire business on Baseline for $0/month. No long-term contract is required to get started. Book a demo and we'll walk through setup and payment processing for your facility.
Most facilities are up and running in 1–2 weeks. Your dedicated account manager handles setup, data migration, and team training. There's no boot camp, no 33-page manual — staff are typically comfortable within the first day.