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The Studio Director is affordable studio software with a free data import and a strong support reputation. Baseline is for all-star gyms that need teams, family texting and privates in one place. Studio Director's help center says texting isn't available to US customers, and its teams run as classes.
In Baseline a team is its own roster, with its own season, schedule and payment plan. Tryout evaluations feed Roster Builder, and families register for the team their athlete was placed on.
Team/roster management. Teams run as classes; pre-approved and password-only classes act as invite rosters; no team object (Oct 2026) Source
Tryouts & team placement evaluations. No tryout flow; skill charts with scores and notes plus pre-approved class lists can drive placement (Oct 2026) Source
Season plans draft on schedule, failed cards retry on their own, and Magic Recollect texts each family a link to pay what's still owed. You see every team's collected, upcoming and late balances in one place.
Failed payment auto-retry. Failed or returned payment emails let the family update the card and retry; no automatic retry documented (Oct 2026) Source
Failed-payment recovery / dunning. Failure emails to family and studio; no automatic retry schedule documented (Oct 2026) Source
Floors, rooms and coaches share one schedule. Coaches text Baseline's AI assistant to set the hours they're open for privates, and families book those hours themselves.
AI coach assistant (text-based scheduling & notifications). No AI assistant for instructors documented (Oct 2026) Source
Floor and space rentals. Documented workaround: a max-size-1 class per slot with a dummy instructor in a hidden season; staff-entered (Oct 2026) Source
Send texts and email to families from Baseline, with automatic reminders before sessions and Magic Recollect texts that link straight to a balance.
SMS messaging. Help center says texting works only for non-US customers; US studios cannot text (Oct 2026) Source
Automated reminders (email + SMS). Automatic class, make-up and trial reminder emails; texting is not available to US customers (Oct 2026) Source
Registration by text message (SMS). No SMS registration; texting is unavailable to US studios (Oct 2026) Source
Run every location from one account, with one family record and one bill, and route each fee to the right bank account.
Split one payment across multiple bank accounts. Split Payment divides a payment across charge categories, not bank accounts (Oct 2026) Source
Multi-location support. Vendor says one subscription can switch between studios; no single-account multi-site docs (Oct 2026) Source
Yourteamsaren'tclasses.Yoursoftwareshouldn'ttreatthemliketheyare.
Studio Director's published pricing next to Baseline's. Card processing comes on top for both, so we compare your real numbers on a call.
70 features, checked against Studio Director's own website and help center in October 2026. Each mark links to its source.
| Feature | Baseline | Studio Director | What Studio Director's docs say |
|---|---|---|---|
| Scheduling & Booking | |||
| Online booking (parents/athletes)Families enroll in classes, camps and trial or make-up classes in the portal; privates are staff-created (Oct 2026) Source | Families enroll in classes, camps and trial or make-up classes in the portal; privates are staff-created (Oct 2026) Source | ||
| Drag-and-drop calendarTime-block, compressed and list calendar views; drag-and-drop documented only for recital performance order (Oct 2026) Source | Time-block, compressed and list calendar views; drag-and-drop documented only for recital performance order (Oct 2026) Source | ||
| Multi-space scheduling (floors, tumble tracks, rooms)Named class locations; copying warns on room overlap and a report flags double-booking, but nothing blocks it (Oct 2026) Source | Named class locations; copying warns on room overlap and a report flags double-booking, but nothing blocks it (Oct 2026) Source | ||
| Automated reminders (email + SMS)Automatic class, make-up and trial reminder emails; texting is not available to US customers (Oct 2026) Source | Automatic class, make-up and trial reminder emails; texting is not available to US customers (Oct 2026) Source | ||
| Google Calendar sync / ICS calendar feedsOnly via partner Mobile Inventor branded app, which lists Google Calendar Integration; no native feed (Oct 2026) Source | Only via partner Mobile Inventor branded app, which lists Google Calendar Integration; no native feed (Oct 2026) Source | ||
| Waitlist managementClass waitlists with self-add in the portal when full; waitlist ordered by date added (Oct 2026) Source | Class waitlists with self-add in the portal when full; waitlist ordered by date added (Oct 2026) Source | ||
| Camp & clinic registrationSeason wizard builds one-day or weekly camps and workshops with online enrollment (Oct 2026) Source | Season wizard builds one-day or weekly camps and workshops with online enrollment (Oct 2026) Source | ||
| AI schedule builder (natural language → full schedule)No AI scheduling documented; classes are built manually or bulk-copied between seasons (Oct 2026) Source | No AI scheduling documented; classes are built manually or bulk-copied between seasons (Oct 2026) Source | ||
| AI cancellation backfill (auto-fills open slots)Waitlist sends a notification when a spot opens; staff enroll from Daily Alerts; no auto-promote documented (Oct 2026) Source | Waitlist sends a notification when a spot opens; staff enroll from Daily Alerts; no auto-promote documented (Oct 2026) Source | ||
| Gym Management | |||
| Individual space management (per floor or room)Class Locations are labels on classes; no per-room availability or booking settings documented (Oct 2026) Source | Class Locations are labels on classes; no per-room availability or booking settings documented (Oct 2026) Source | ||
| Real-time availability viewCalendar can color classes by open spots vs full; no live board of free floors or coaches (Oct 2026) Source | Calendar can color classes by open spots vs full; no live board of free floors or coaches (Oct 2026) Source | ||
| Multi-location supportVendor says one subscription can switch between studios; no single-account multi-site docs (Oct 2026) Source | Vendor says one subscription can switch between studios; no single-account multi-site docs (Oct 2026) Source | ||
| Keyless entry / access controlNo door access or lock integration documented (Oct 2026) Source | No door access or lock integration documented (Oct 2026) Source | ||
| Front-desk check-in by scan (member card / QR / phone barcode)USB barcode scan on the Student Check-In page with ID cards or fobs; page is built for lobby self check-in (Oct 2026) Source | USB barcode scan on the Student Check-In page with ID cards or fobs; page is built for lobby self check-in (Oct 2026) Source | ||
| Member self check-in (kiosk / posted QR)Lobby check-in page: students enter their name or scan a barcode, and attendance is recorded (Oct 2026) Source | Lobby check-in page: students enter their name or scan a barcode, and attendance is recorded (Oct 2026) Source | ||
| Floor and space rentalsDocumented workaround: a max-size-1 class per slot with a dummy instructor in a hidden season; staff-entered (Oct 2026) Source | Documented workaround: a max-size-1 class per slot with a dummy instructor in a hidden season; staff-entered (Oct 2026) Source | ||
| Memberships & Billing | |||
| Recurring membership billingAuto-tuition plus card or ACH autopay charges the family balance each billing cycle (Oct 2026) Source | Auto-tuition plus card or ACH autopay charges the family balance each billing cycle (Oct 2026) Source | ||
| Multiple membership tiersTuition rates per class, per hour or per week, multi-class discounts and rate groups (Oct 2026) Source | Tuition rates per class, per hour or per week, multi-class discounts and rate groups (Oct 2026) Source | ||
| Failed payment auto-retryFailed or returned payment emails let the family update the card and retry; no automatic retry documented (Oct 2026) Source | Failed or returned payment emails let the family update the card and retry; no automatic retry documented (Oct 2026) Source | ||
| Session packages / punch cardsClass cards with punch counts and expiry, sold at the desk or online (Oct 2026) Source | Class cards with punch counts and expiry, sold at the desk or online (Oct 2026) Source | ||
| Family / household billingCharges and payments post to a family account ledger covering all students in the family (Oct 2026) Source | Charges and payments post to a family account ledger covering all students in the family (Oct 2026) Source | ||
| Gift cardsNo gift cards or gift certificates documented (Oct 2026) Source | No gift cards or gift certificates documented (Oct 2026) Source | ||
| AI dispute managementChargebacks show on the ledger and notify the studio, which resolves them outside the software (Oct 2026) Source | Chargebacks show on the ledger and notify the studio, which resolves them outside the software (Oct 2026) Source | ||
| Payment Processing | |||
| Integrated payment processingBuilt-in card and ACH processing (PaySimple or Stripe gateways); cheaper plan when you process with them (Oct 2026) Source | Built-in card and ACH processing (PaySimple or Stripe gateways); cheaper plan when you process with them (Oct 2026) Source | ||
| Payment plans / installments (registrations & events)Studio payment plans, season fees billed monthly or in full, and Buy Now Pay Later for Stripe merchants (Oct 2026) Source | Studio payment plans, season fees billed monthly or in full, and Buy Now Pay Later for Stripe merchants (Oct 2026) Source | ||
| Point of Sale (POS)Staff sell inventory items to a family account and take cash, card on file or swiped card (Oct 2026) Source | Staff sell inventory items to a family account and take cash, card on file or swiped card (Oct 2026) Source | ||
| Card-present payment terminals (chip / tap)Swipe card reader supported for in-person payments; no chip or tap terminal documented (Oct 2026) Source | Swipe card reader supported for in-person payments; no chip or tap terminal documented (Oct 2026) Source | ||
| Split one payment across multiple bank accountsSplit Payment divides a payment across charge categories, not bank accounts (Oct 2026) Source | Split Payment divides a payment across charge categories, not bank accounts (Oct 2026) Source | ||
| InvoicingInvoices and statements sent by letter or email (Oct 2026) Source | Invoices and statements sent by letter or email (Oct 2026) Source | ||
| Promo codes / discount codesPromotions with codes families enter at online checkout; discounts auto-apply (Oct 2026) Source | Promotions with codes families enter at online checkout; discounts auto-apply (Oct 2026) Source | ||
| QuickBooks integrationHelp center says no new QuickBooks integrations are being added; only legacy ones still run (Oct 2026) Source | Help center says no new QuickBooks integrations are being added; only legacy ones still run (Oct 2026) Source | ||
| Communication & Marketing | |||
| Built-in email marketingSegmented group email, templates, drip campaigns, open tracking and scheduled sends (Oct 2026) Source | Segmented group email, templates, drip campaigns, open tracking and scheduled sends (Oct 2026) Source | ||
| SMS messagingHelp center says texting works only for non-US customers; US studios cannot text (Oct 2026) Source | Help center says texting works only for non-US customers; US studios cannot text (Oct 2026) Source | ||
| Two-way in-app chat with athletes & parentsNo in-app chat or inbox; outbound email, and texting outside the US only (Oct 2026) Source | No in-app chat or inbox; outbound email, and texting outside the US only (Oct 2026) Source | ||
| Automated Google AdsNo ad campaign tools; Google integration is Reserve-with-Google booking only (Oct 2026) Source | No ad campaign tools; Google integration is Reserve-with-Google booking only (Oct 2026) Source | ||
| Google reputation managementNo Google review requests or monitoring documented (Oct 2026) Source | No Google review requests or monitoring documented (Oct 2026) Source | ||
| Local search rank tracking (Google Maps & Search)No rank tracking documented (Oct 2026) Source | No rank tracking documented (Oct 2026) Source | ||
| Google Business Profile listing audit (health checks vs competitors)Google booking needs a Google listing, but no listing audit is documented (Oct 2026) Source | Google booking needs a Google listing, but no listing audit is documented (Oct 2026) Source | ||
| Campaign tracking links & revenue attribution'How heard' source categories with a metrics report; no trackable campaign links (Oct 2026) Source | 'How heard' source categories with a metrics report; no trackable campaign links (Oct 2026) Source | ||
| CRM / contact managementProspects via quick-registration widget, tags, pinned family notes, prospect drip emails; no pipeline (Oct 2026) Source | Prospects via quick-registration widget, tags, pinned family notes, prospect drip emails; no pipeline (Oct 2026) Source | ||
| AI coach assistant (text-based scheduling & notifications)No AI assistant for instructors documented (Oct 2026) Source | No AI assistant for instructors documented (Oct 2026) Source | ||
| Website & Online Presence | |||
| Built-in website builderNo site builder; widgets embed login, registration, calendar and pay buttons in your own site (Oct 2026) Source | No site builder; widgets embed login, registration, calendar and pay buttons in your own site (Oct 2026) Source | ||
| Custom landing page builderNo landing page builder documented (Oct 2026) Source | No landing page builder documented (Oct 2026) Source | ||
| Online schedule embedEmbed Class Calendar widget for time-block or list calendars (Oct 2026) Source | Embed Class Calendar widget for time-block or list calendars (Oct 2026) Source | ||
| Branded mobile app (optional)Branded iOS/Android app through partner Mobile Inventor, priced separately (Oct 2026) Source | Branded iOS/Android app through partner Mobile Inventor, priced separately (Oct 2026) Source | ||
| Teams & Registration | |||
| Team/roster managementTeams run as classes; pre-approved and password-only classes act as invite rosters; no team object (Oct 2026) Source | Teams run as classes; pre-approved and password-only classes act as invite rosters; no team object (Oct 2026) Source | ||
| Waivers and digital signingOnline waivers with signature, per-season waivers and trial waivers in the portal (Oct 2026) Source | Online waivers with signature, per-season waivers and trial waivers in the portal (Oct 2026) Source | ||
| Registration insurance offered at checkout (optional)No registration insurance offer documented (Oct 2026) Source | No registration insurance offer documented (Oct 2026) Source | ||
| Registration by text message (SMS)No SMS registration; texting is unavailable to US studios (Oct 2026) Source | No SMS registration; texting is unavailable to US studios (Oct 2026) Source | ||
| Tryouts & team placement evaluationsNo tryout flow; skill charts with scores and notes plus pre-approved class lists can drive placement (Oct 2026) Source | No tryout flow; skill charts with scores and notes plus pre-approved class lists can drive placement (Oct 2026) Source | ||
| Athlete Development | |||
| Athlete skill & progress trackingSkill charts with achieved date, score and sign-off; report cards; skill entry on mobile (Oct 2026) Source | Skill charts with achieved date, score and sign-off; report cards; skill entry on mobile (Oct 2026) Source | ||
| Workout / drill programmingSkill charts track achievement; no workout or drill assignment documented (Oct 2026) Source | Skill charts track achievement; no workout or drill assignment documented (Oct 2026) Source | ||
| Video library / content deliverySkill charts carry video links families see in the portal class page; videos hosted elsewhere (Oct 2026) Source | Skill charts carry video links families see in the portal class page; videos hosted elsewhere (Oct 2026) Source | ||
| Video analysis / remote coachingVirtual class links to Zoom or similar for live remote classes; no video review or annotation (Oct 2026) Source | Virtual class links to Zoom or similar for live remote classes; no video review or annotation (Oct 2026) Source | ||
| Reporting & Analytics | |||
| Revenue reportingCharges, payments, deposit and season charge trend reports by period, class and category (Oct 2026) Source | Charges, payments, deposit and season charge trend reports by period, class and category (Oct 2026) Source | ||
| Predictive membership churn scoringDaily Alerts lists students who missed consecutive classes; no churn prediction (Oct 2026) Source | Daily Alerts lists students who missed consecutive classes; no churn prediction (Oct 2026) Source | ||
| Revenue & MRR forecastingCharges reports show expected income; some dashboard trends show short projections (Oct 2026) Source | Charges reports show expected income; some dashboard trends show short projections (Oct 2026) Source | ||
| Accounts receivable aging reportAging/Collections List buckets unpaid charges 0-30, 31-60, 61-90 and 90+ days (Oct 2026) Source | Aging/Collections List buckets unpaid charges 0-30, 31-60, 61-90 and 90+ days (Oct 2026) Source | ||
| Failed-payment recovery / dunningFailure emails to family and studio; no automatic retry schedule documented (Oct 2026) Source | Failure emails to family and studio; no automatic retry schedule documented (Oct 2026) Source | ||
| Gym utilization & market benchmarkingEnrollment % and attendance % trends, location filters on reports; no benchmarks (Oct 2026) Source | Enrollment % and attendance % trends, location filters on reports; no benchmarks (Oct 2026) Source | ||
| Attendance trackingAttendance per class and student, mobile attendance and absence/make-up reports (Oct 2026) Source | Attendance per class and student, mobile attendance and absence/make-up reports (Oct 2026) Source | ||
| Coach hours & pay reportingInstructor timesheets with subs and approve-and-lock, plus classes-taught reports; no pay rates documented (Oct 2026) Source | Instructor timesheets with subs and approve-and-lock, plus classes-taught reports; no pay rates documented (Oct 2026) Source | ||
| Custom reports / data exportFilterable reports with Excel export, CSV export on attendance reports, custom dashboards (Oct 2026) Source | Filterable reports with Excel export, CSV export on attendance reports, custom dashboards (Oct 2026) Source | ||
| AI assistant Q&A over your own business dataNo AI Q&A; weekly insight emails and trend dashboards are fixed reports (Oct 2026) Source | No AI Q&A; weekly insight emails and trend dashboards are fixed reports (Oct 2026) Source | ||
| Operations & Support | |||
| Dedicated account managerShared phone and email support team with callback; no named account manager documented (Oct 2026) Source | Shared phone and email support team with callback; no named account manager documented (Oct 2026) Source | ||
| Hands-on onboarding / migrationVendor imports your data from any system and configures the account, free (Oct 2026) Source | Vendor imports your data from any system and configures the account, free (Oct 2026) Source | ||
| Staff permission managementRole-based access for Office, Restricted Office and Instructor users (Oct 2026) Source | Role-based access for Office, Restricted Office and Instructor users (Oct 2026) Source | ||
| Inventory / retail managementInventory items with SKU, quantity on hand, reorder level and write-offs; online store (Oct 2026) Source | Inventory items with SKU, quantity on hand, reorder level and write-offs; online store (Oct 2026) Source | ||
| Background screeningNo background check feature or integration documented (Oct 2026) Source | No background check feature or integration documented (Oct 2026) Source | ||
| AI phone agent (24/7 call handling & smart handoffs)No AI phone answering documented (Oct 2026) Source | No AI phone answering documented (Oct 2026) Source | ||
Something here out of date? Tell us and we'll correct it.
See how Baseline runs your teams, classes and privates in a 40-minute walkthrough, then time the move to the start of your season.
Everything you need to know about our cheer gym management software.
If you run competitive teams and want to text families, yes: teams are their own rosters with season billing, and texting is built in. If your gym is mostly recreational classes, compare the two side by side; Studio Director is affordable and well supported.
Yes. Baseline sends texts and email to families from the same place, including Magic Recollect texts with a link to pay a balance. Studio Director's help center says its texting is only available to customers outside the US.
Yes. Every Baseline gym gets a dedicated account manager who handles the move from Studio Director. We import your member data, set up your schedule and plans, and build your website, typically in 1 to 2 weeks, and you can time the move to the start of your season.
Studio Director publishes pricing by student count, with lower tiers if you use its payments; it's listed in the pricing section above. Baseline starts at $0/month. Processing and add-ons depend on how your gym runs, so we walk through your real numbers on a call.
We checked every mark against Studio Director's own website and help center in October 2026, and each one links to its source. Software changes, so if something here is out of date, tell us and we'll correct it.