New and Improved Team Management, Link Tracking, Custom Site Builder, Marketing Utility Belt, and more
A full marketing toolkit inside Baseline: track Google and Meta ad visitors through to sign-up and revenue, give every program a short link, capture leads on custom forms, control your own SEO, and build custom web pages.
This release turns Baseline, our sports facility management software, into a full marketing utility belt: install your Google and Meta ad tracking, see which ad clicks turned into revenue, give every program its own short link, capture leads on custom forms, edit your own SEO, and build custom web pages with a drag-and-drop editor.
Marketing the Marketing Suite
Tracking Google and Meta Ads Through to Revenue
You keep running your ads in Google and Meta as usual. Baseline's baseball facility management platform follows ad visitors through your Baseline website to sign-up and payment, so revenue is tied to the platform and campaign that brought them in, and you can see which clicks actually generate revenue.
Already running ads? Add your Google tag, Google Tag Manager or Meta Pixel ID in the new site tags manager by simply entering your ID.
Short Links for Every Program
The new link tracking system gives every program its own short link. Share it anywhere, in a social post, a newsletter or a partner's site. Event links also show how many clicks they get.
What this means
Capturing on Custom Lead Forms and Campaigns
Lead capture expanded significantly. You can now build campaigns with custom questions, both required and optional. Different campaigns serve different purposes — landing page forms, pop-ups for new visitors, and standalone social media links.
Tracking through the Leads Dashboard
The leads dashboard now displays every custom question response. Staff can mark leads as contacted, so the whole team can see who still needs a follow-up. For ad visitors, the Ads tab shows the pages they visited on your website.
Taking Control of Your SEO
Admins can independently edit meta titles, descriptions, favicons, and site images without submitting a support request, removing the bottleneck on search result optimization.
Growing with More Digital Marketing Tools
New additions to the marketing toolkit include:
- Banner and footer management for your Baseline website.
- Site tags for managing tracking pixels across the platform.
Building Custom Articles
Admins can now create fully customized articles using a drag-and-drop HTML editor, giving complete control over layout, sections, and content.
Opening Your Schedule to The Public
Public calendars now display your facility schedule without requiring login credentials, helping prospective customers understand what you offer before they sign up.
Invoice Updates
Invoices now properly handle discounts, prepaid events, and refunds, matching front-end checkout pricing. Facility credit balances apply consistently across both checkout and invoice payment methods.
If you're already on Baseline, these updates are live. If you're not, you can see the platform at baselinepro.com.
Baseline is the all-in-one operating system for sports facilities, clubs, and travel teams — scheduling, payments, programming, and team management in one platform.
Keep reading
The Winter Season: How Indoor Facilities Schedule, Fill and Sell Their Busiest Four Months
Winter is the season an indoor facility is built for, and every autumn operators rebuild the same schedule from instinct. Across 27,000 held classes at 89 cage-equipped facilities: pitching needs nearly as much room as hitting, the median class has three or four athletes, one hitting program in ten runs every prime hour, classes tie up two-thirds of the cages only at the busiest hour, “unlimited” members come about once a week — and the plan a family buys, not how often they come, decides when they leave.
The Two-Hour Registration Window: Urgency Without Attrition
One large youth baseball club was tired of chasing parents to finish registration, so we gave families a 120-minute countdown instead. 485 timed registrations later: completion held, the week-old follow-up list came in 45% shorter, and 95 of 98 second windows opened with the family already in the form. The full experiment log — including the claim we couldn't verify.
Why Families Book Lessons — and Why They Don't: A Year Inside 268,000 Booking Sessions
A posted 5pm hour sells nearly three times as often as the same trainer's 11am. Across 268,000 booking sessions, 29,812 families and 107,000 posted trainer shifts, what decides whether a lesson happens isn't price, sport or lesson length — it's which hours are on the calendar and how late families go looking. Including a measured answer to the question every operator asks: do 15-minute intervals actually win you bookings?