The Big, Beautiful Baseline Update
A quarterly update built around real operational friction: drag-and-drop scheduling, customizable registration flows, members-only events, custom terminology, and Jarvis — a beta AI agent that takes trainer availability over the phone.
This quarterly update isn't about cosmetics. Every change here solves a specific baseball facility management problem that was eating up hours of your week — from drag-and-drop scheduling to a beta AI agent that takes your trainers' availability over the phone.
Major Features Added
Drag-and-Drop Scheduling
The new facility calendar lets you create events with simple click-and-drag. The system shows trainer availability and facility features at the same time, so you avoid scheduling conflicts before they happen. A sidebar consolidates event information with shortcuts for moving users between events.
Customizable Registration Flows
Facilities can now add custom questions, tags, and waiver requirements during signup. Users self-identify with tags like "Baseball Parent," and any required waivers must be signed before account creation completes.
Multiple Billing for Group Lessons
Group lessons now support multiple checkout users. Invoices send individually to each participant, with customizable payment schedules — facilities can spread five lessons across two invoices rather than creating five separate charges.
Members-Only Event Access
Paid events can restrict registration to current members. Non-members still see the events on landing pages, but they redirect to membership signup when they try to register. Admins keep a backend override for exceptions.
Bulk Series Registration
A single click now adds a user to every event in a series at once, solving the accounting headache that came up when customers prepaid for a complete series.
Custom Terminology Options
Facilities can rename packages, lessons, coaches, trainers, events, credits, and members throughout the platform. The new labels update uniformly across public pages, admin screens, and customer invoices.
Facility Email Branding
Messages now display your custom facility domain in the "sent by" field instead of a generic Baseline address, with delivery status tracking included.
SMS Tracking and Compliance
Text message delivery now shows status indicators — red for failed, green for delivered. Failed messages automatically opt the recipient out to protect your sender reputation, and unsubscribe notifications alert admins automatically.
Minor Updates and Beta Features
Alongside the headline features, this release includes a batch of smaller wins:
- An events filtering overhaul.
- TinyURL blocking in SMS messages.
- Support for multiple user entitlements across different facility accounts.
Meet Jarvis (Beta)
This update introduces Jarvis, a beta AI scheduling agent that lets trainers provide their availability verbally over a phone call. The agent confirms the details before saving, sends a visual schedule summary by text, and can notify clients of schedule changes automatically.
What this means
If you're already on Baseline, these updates are live. If you're not, you can see the platform at baselinepro.com.
Baseline is the all-in-one operating system for sports facilities, clubs, and travel teams — scheduling, payments, programming, and team management in one platform.
Keep reading
The Winter Season: How Indoor Facilities Schedule, Fill and Sell Their Busiest Four Months
Winter is the season an indoor facility is built for, and every autumn operators rebuild the same schedule from instinct. Across 27,000 held classes at 89 cage-equipped facilities: pitching needs nearly as much room as hitting, the median class has three or four athletes, one hitting program in ten runs every prime hour, classes tie up two-thirds of the cages only at the busiest hour, “unlimited” members come about once a week — and the plan a family buys, not how often they come, decides when they leave.
The Two-Hour Registration Window: Urgency Without Attrition
One large youth baseball club was tired of chasing parents to finish registration, so we gave families a 120-minute countdown instead. 485 timed registrations later: completion held, the week-old follow-up list came in 45% shorter, and 95 of 98 second windows opened with the family already in the form. The full experiment log — including the claim we couldn't verify.
Why Families Book Lessons — and Why They Don't: A Year Inside 268,000 Booking Sessions
A posted 5pm hour sells nearly three times as often as the same trainer's 11am. Across 268,000 booking sessions, 29,812 families and 107,000 posted trainer shifts, what decides whether a lesson happens isn't price, sport or lesson length — it's which hours are on the calendar and how late families go looking. Including a measured answer to the question every operator asks: do 15-minute intervals actually win you bookings?