The Big, Beautiful Baseline Update
A quarterly update built around real operational friction: drag-and-drop scheduling, customizable registration flows, members-only events, custom terminology, and Jarvis — a beta AI agent that takes trainer availability over the phone.
This quarterly update isn't about cosmetics. Every change here solves a specific problem that was eating up hours of your week — from drag-and-drop scheduling to a beta AI agent that takes your trainers' availability over the phone.
Major Features Added
Drag-and-Drop Scheduling
The new facility calendar lets you create events with simple click-and-drag. The system shows trainer availability and facility features at the same time, so you avoid scheduling conflicts before they happen. A sidebar consolidates event information with shortcuts for moving users between events.
Customizable Registration Flows
Facilities can now add custom questions, tags, and waiver requirements during signup. Users self-identify with tags like "Baseball Parent," and any required waivers must be signed before account creation completes.
Multiple Billing for Group Lessons
Group lessons now support multiple checkout users. Invoices send individually to each participant, with customizable payment schedules — facilities can spread five lessons across two invoices rather than creating five separate charges.
Members-Only Event Access
Paid events can restrict registration to current members. Non-members still see the events on landing pages, but they redirect to membership signup when they try to register. Admins keep a backend override for exceptions.
Bulk Series Registration
A single click now adds a user to every event in a series at once, solving the accounting headache that came up when customers prepaid for a complete series.
Custom Terminology Options
Facilities can rename packages, lessons, coaches, trainers, events, credits, and members throughout the platform. The new labels update uniformly across public pages, admin screens, and customer invoices.
Facility Email Branding
Messages now display your custom facility domain in the "sent by" field instead of a generic Baseline address, with delivery status tracking included.
SMS Tracking and Compliance
Text message delivery now shows status indicators — red for failed, green for delivered. Failed messages automatically opt the recipient out to protect your sender reputation, and unsubscribe notifications alert admins automatically.
Minor Updates and Beta Features
Alongside the headline features, this release includes a batch of smaller wins:
- An events filtering overhaul.
- TinyURL blocking in SMS messages.
- Support for multiple user entitlements across different facility accounts.
Meet Jarvis (Beta)
This update introduces Jarvis, a beta AI scheduling agent that lets trainers provide their availability verbally over a phone call. The agent confirms the details before saving, sends a visual schedule summary by text, and can notify clients of schedule changes automatically.
What this means
If you're already on Baseline, these updates are live. If you're not, you can see the platform at baselinepro.com.
Baseline is the all-in-one operating system for sports facilities, clubs, and travel teams — scheduling, payments, programming, and team management in one platform.
Keep reading
The Economics of a Sports Trainer: Who Trains for a Living, What a Lesson Book Pays, and Why the 4–8pm Wall Decides Everything
Inside a research cohort of training facilities: the full-time lesson trainer is nearly mythical (median 3.3 delivered hrs/week; 4.4% sustain 15+), the trainer split is a spectrum anchored at 50% and 60% that realizes near 47%, lessons run ~$104/hour in every discipline but strength, the median client book is 8 actives on a 90-day clock, and continuing books swing from −61% to +192% in a year — the numbers behind hiring, comp design, and the dependence ledger.
The State of Youth Team Registrations: What Club Sports Costs, How Parents Say Yes & Where the Money Moves
We analyzed 65,000+ roster spots and $85.7M in team fees across 337 club businesses in 49 states. What a season really costs by age and state, the $300 deposit standard, the ~15-point collection tax on cash-and-check dues, the 3x recollection gap between clubs — and the one screen where families pause on the way to a completed registration.
The Economics of a Sports Facility: How Busy Is Busy, What a Space-Hour Is Worth, and How the Packed Facilities Got That Way
We analyzed 888,000+ bookings, 863k space-hours, and $126M in payments across hundreds of sports facilities. Real utilization benchmarks (facilities are spiky, not empty — 2 in 3 sell out prime hours while averaging ~19% occupancy), rentals vs lessons vs group economics, the true lesson margin after trainer splits, credit-pack accounting, seasonality by category, and the occupancy ladder from quiet to packed.