This update brings a brand new set of features and a lot of quality-of-life improvements. We're releasing a full marketing suite that lets you run Google and Meta ads, track which links actually drive revenue, capture leads with custom forms, and so much more. We've also added custom landing page builders, public calendars, and SEO controls you can manage yourself. Let’s jump into the details!
You can now run paid advertising directly from your Baseline admin panel. Google Ads and Meta Ads are both integrated, so when someone searches for "hitting lessons in Georgia" or "basketball camps near me," your facility can show up in those results.
Setup is simple. Connect your tracking pixel, set your budget, and the system handles the rest. If you spend $100 on ads and generate $1,000 in bookings, you'll see exactly which clicks led to which purchases. Every new customer who came through paid ads gets attributed back to the specific campaign that brought them in.
For facilities already running their own ad accounts, you can embed your existing Google Analytics, Google Ads pixel, or Meta pixel through the new site tags manager. Drop in your ID and the code block automatically embeds it across your site.
Our new link tracking system solves a problem most facilities have to deal with on a daily basis; Not knowing which social posts, platforms, or referral partners actually drive revenue.
Previously, every event or trainer had one link with minimal performance tracking. Now, you can generate as many links as you need with performance tracking baked in. Head to any public event on your schedule, scroll to the link management tool, create unique links for each channel, and track their performance.
Each link tracks clicks over time, device types, browsers, and attributed revenue..
If your trainers help promote events, create a link named after each one. When registrations come through their link, you know exactly who deserves credit. For facilities doing revenue share arrangements, this eliminates the guesswork around who brought in which customers.
This data really helps you understand your audience and target them more effectively.
Lead capture got a complete overhaul. Previously, you could only customize one field on your interest forms. Now you can build campaigns with any number of questions, required or optional.
Create different campaigns for different purposes. Your landing page interest form might ask basic questions, while a pop-up for new visitors (triggered after three seconds of activity) could ask something different. The Contact Us page can have its own set of questions. Or create standalone campaign links to share on social media for specific programs.
All questions pull from your question bank, which syncs across the system. If someone answers a question in one form, that answer carries over everywhere else they interact with your facility.
Campaign completions flow directly into your leads dashboard alongside other lead sources. One place to see everyone who's expressed interest, regardless of how they found you.
As of today, when leads come in, you can now see all their answers to your custom questions, not just their email address.
Mark leads as contacted when you reach out, and the system tracks who followed up and when. If multiple staff members are working on leads, everyone can see which prospects have been contacted and which still need attention.
This connects back to your marketing analytics. You can trace a customer's path from the ad they clicked, through the form they filled out, to the purchase they made. The marketing tab shows all of this: where leads originate, conversion rates by channel, and ROI on your ad spend.
Campaign completions also now flow directly into your leads dashboard alongside other lead sources. One place to see everyone who's expressed interest, regardless of how they found you. This is the first major step toward integrated CRM functionality, and it's included free with the marketing update.
Custom SEO controls are live. Admins can edit meta titles, descriptions, and other metadata on all major pages without submitting support requests. You can also update your favicon and site image whenever you want.
This removes the bottleneck of waiting on someone else to make changes that affect how your facility appears in search results. See something wrong? You now have the tools to fix it yourself (but we’re always happy to help if you’d still like to reach out).
We’ve added more features to round out our marketing toolkit.
In-website ad management lets you set up banner and footer ads across your site. Control placement and content directly from your admin panel.
Site tags give you access to the tracking pixels embedded on your site. Add or edit tags for clicks, traffic, conversions, and any other marketing metrics you're measuring. All the tracking infrastructure, none of the developer requests.
Admins can now create fully custom articles with a drag-n-drop HTML editor for complete control. Change layout, add sections, and modify content, all without contacting your Baseline account manager.
Build as many article pages as you need to promote programs, share news, or highlight team updates. Link them together across your site to build out a content ecosystem.
Public calendars let you display your facility's daily schedule to anyone. No login required. Share a link and let people see what's happening without creating an account first.
This works for facilities that want to show the busy schedules of courts or cages, trainers, and coaches. Give prospective customers a sense of what you offer, or simply make it easier for existing customers to plan their visits.
Invoices now handle discounts, prepaid events, and refunds. The behavior matches what customers experience during checkout, so there's no longer a disconnect between front-end pricing and invoice-page pricing.
Facility credit balances apply whether someone pays at checkout or through their invoice page later.
