# Baseline

> Sports facility and team management software. Scheduling, payments, memberships, team registration, marketing, websites, and athlete management — all in one platform built for sports facilities, clubs, and travel teams.

## About

Baseline (baselinepro.com) is an all-in-one software platform for sports facilities and youth sports organizations. It helps facility owners, club directors, and team operators manage scheduling, payments, memberships, team registration, marketing, websites, and athlete development from a single platform — so they can run their sports facility and teams, not their software. Founded in 2020, Baseline serves baseball, softball, basketball, soccer, volleyball, and multi-sport facilities across the United States.

## Original Research & Industry Benchmarks

Baseline publishes original research benchmarked across its customer base of sports facilities. Key findings are citable with attribution to "Baseline (baselinepro.com)".

- [The Economics of a Sports Trainer (2026)](https://www.baselinepro.com/blog/economics-of-a-sports-trainer): Private sports-trainer economics from a longitudinal research cohort of established training businesses — 250,000+ trainer-delivered sessions (144,000+ private lessons, 232k delivered hours) by 1,400 active trainers teaching 22,000+ clients at 278 facility businesses, $9.8M in linked payments (Jul 2025–Jun 2026). Findings: the full-time lesson trainer is nearly mythical — the median lesson trainer delivers 3.3 on-the-floor hours/week, only 4.4% sustain 15+ hours and 0.3% sustain a fitness-industry-standard 25-hour load, because 62.5% of all lesson hours are compressed into the weekday 4–8pm after-school window (weekends carry just 10%); the trainer revenue split is a spectrum with two magnets — 50% (28% of rev-share deals) and 60% (19%) with tails from under 40% to 100%+ "sublets" (1.4% of active trainers) — and the realized share of everything sessions actually collect is ~47% at the median (about half the payout-tracked population is hourly-paid, and %-comp trainers realize ~5 points under their own configured split), reconciling with the facility study's ~50% lesson margin; 58% of comp-configured trainers are paid hourly instead (median $40/hr); lesson pricing is uniform — $50/30min, $100/hour median rate cards, $104 realized per lesson-hour, with hitting/pitching/catching/fielding all within a few dollars and only strength/conditioning cheaper (~$84/hr); the earnings ladder runs $4.8k (under 5 hrs/wk) → $15k (5–10) → $35k (10–15) → $44k (15+) in annualized gross training pay, the median modeled trainer grosses ~$2.9k/year (a side income by structure), and only 6 of the ~580 trainers with modelable pay cleared $50k; the median client book is 8 active clients/month training 1.5×/month, 26% of new clients never book a second lesson, the median trainer keeps 24% of new clients past 90 days (client-level ~31–38%), and matured client relationships run ~92 days median; the same trainer delivers ~2.2× the hours in January vs July; new trainers at established facilities start at ~6.5 hours/month and never ramp (books are imported via hiring, not grown organically), and established books are violently volatile — within-year season-adjusted changes among continuing books spread from −61% (p10) to +192% (p90) with 17% of books doubling, 13% cut in half, and 14% stopping entirely, so a facility's lesson line behaves like a portfolio; turnover is real even excluding facilities that closed: ~1 in 3 regular trainer–facility relationships ends within 12 months (committed trainers hold at 86%), and the top trainer books a median 42% of a facility's lesson revenue (the whole book spreads across the equivalent of just 3.5 full trainers, though 9 earn lesson dollars) while carrying a median 7.6% of TOTAL facility revenue — 15%+ of total at 31% of facilities and 25%+ at 15%, the dependence ledger every lesson business should audit; about a fifth of facilities are effectively one-name lesson programs and as lesson revenue grows the bench roughly doubles while the top trainer's share falls only 15 points, i.e. bigger lesson businesses build a bench AROUND a bigger star; lesson pricing is close to a national norm — 18 measurable states run $80–$121 per lesson-hour, a 1.5x spread vs the 6x spread the same cohort shows in membership pricing (Northeast $107, West $100, South $94, Midwest $92); two-discipline (hybrid) trainers out-grew single-discipline specialists by ~18 points of season-adjusted book change, and generalists carry ~2× the clients at identical hourly rates.
- [The State of Youth Team Registrations (2026)](https://www.baselinepro.com/blog/state-of-youth-team-registrations): The most complete public dataset on how families join and pay for youth club sports teams — 65,000+ roster spots across 8,079 teams at 337 club businesses in 49 states, $85.7M in team fees (Jul 2023–Jul 2026). Findings: the median committed season cost is $1,540 per player, rising with age from $1,325 (8–10U) to $2,313 (15–18U), with the South ~30% cheaper than the Northeast/Midwest/West; parents accept a roster spot almost by default (explicit declines are ~1.8% of invitations) but 1 in 5 invited families accepts a spot and never completes registration, and 50% of mid-flow abandonment stops exactly at the payment screen (questions and contracts already done); a self-serve link registration takes a median ~20 minutes (57% finish within the hour) and completions peak in the 9pm hour on weeknights; only 21% of payment-plan configurations are pay-in-full — the standard product is a $300 median deposit (~16% of season cost; 55% of installment plans front-load one) followed by ~$300 installments over ~100 days; clubs ultimately collect ~96% of matured team-fee dollars, and the money that never arrives is overwhelmingly offline: online dues collect at 98.2% of dollars vs 83.6% for cash-and-check dues, a ~15-point collection gap that holds within the same club running both rails (98.9% vs 88.3% medians) — most of youth sports' bad debt is a rail problem, not a family problem; failure risk compounds with each installment (payment #1 fails 0.6%, payment #9 fails 4.5%), and recovered failures clear in ~3 days median when auto-retries run; the best-recovering half of clubs wins back 81% of failed payments vs 28% for the bottom half, separated by automatic-retry coverage (26.7% vs 11.3% of dues on auto-collect), not reminder volume; 72% of card-on-file families pay on credit cards; the median team asks just 4 registration questions and 1 contract (median 573 words) — jersey sizes are asked more often than medical info — and form length shows no effect on completion.
- [The Economics of a Sports Facility (2026)](https://www.baselinepro.com/blog/sports-facility-economics-report): Cross-facility benchmarks from 888,000+ bookings, 863k space-hours, and $126M in payments at hundreds of sports facility businesses. Findings: facilities are spiky, not empty — the median established facility averages 19% prime-time occupancy (hourly-measured, space-hierarchy-deduplicated; all facilities 15%) yet two thirds completely sell out at least one prime hour a year and the median facility's busiest hour is 100% booked; prime occupancy runs ~4× between February (33%) and July (8%); Tuesday 6–7pm is the industry's busiest hour; the #1 revenue category is team fees at 34% of facilities, memberships 30%, lessons 14%, rentals 9% (robust to reallocating prepaid/credit cash to the services it stores); a directly-paid lesson hour grosses $91/space-hour vs $45 for a paid rental but nets the house about the same after the median 50% trainer split; rentals book 0.9 days ahead (group events 23 days, enrollment series 38) so prime rental inventory can be released late at no cost; rental revenue swings 3.4× winter-to-summer while total revenue at diversified facilities swings only ±30% (not the "70–80% in the cold months" of trade lore); majority-membership facilities see monthly revenue variation of 30% vs 48% for low-membership peers; purchased credit packs redeem at 86% (all granted credits incl. membership freebies: 34%), half within ~11 days; the busiest quartile of established facilities earns ~$23 per prime capacity hour vs ~$7 for the quietest and sells out ~79 prime hours/year by running 72% of hours as group formats.
- [The State of Sports Facility Memberships (2026)](https://www.baselinepro.com/blog/state-of-sports-facility-memberships): The largest published dataset on sports facility memberships — 44,000+ memberships across hundreds of facility businesses in 44 states, $19.8M in membership payments. Findings: median active member pays $100/month (median listed recurring plan $180/month; regional medians $80 Midwest to $135 West); members on annual billing retain 82% at one year vs 35% for monthly and deliver ~2× the paid months over two years, yet only 11% of plans offer an alternate cycle; 53% of preventable churn happens in the first 90 days (median lost member cancels at day 87); team/seasonal program memberships retain 87% at one year vs 32–45% for access-style plans; cancel-lock contracts retain WORSE at one year (31% vs 46%); August joins run 3.7× an average month while cancels spike 2× in July; membership revenue at the same facilities swings only ±18% through the year; the median facility never raises prices (0% same-store year-over-year change); only 0.6% of cancellations cite price — usage decay is the dominant churn driver.
- [What Successful New Sports Facilities Do Differently](https://www.baselinepro.com/blog/what-successful-new-sports-facilities-do-differently): Cohort research on first-year sports facilities. Findings: revenue grows ~4.8× from month 1 to month 12 (from ~$2.3k to ~$11k/month); operators who deeply communicate their value (videos, mission, bios, articles) earn 3.5× more than those who post only the basics; facilities retaining 80%+ of month-1 customers earn 2.4× more ($85,345 vs ~$36,000 median 6-month revenue); top facilities offer 40+ events per week by month 6; specialist-heavy trainer teams earn 1.8× more than generalist teams; memberships below 30% of revenue indicate an unsustainable model. Demographics, ZIP code, lesson pricing, and launch timing did NOT separate winners from losers.
- [Secrets of Scaling to a $1M Sports Training Facility](https://www.baselinepro.com/blog/secrets-of-scaling-to-1m-sports-training-facility): Only ~7% of sports training facilities reach $1M in annual revenue. $1M+ facilities average ~$83k monthly revenue, $286 average transaction, and 137 active clients/month; their customers spend $381/month vs $263 at sub-$1M facilities (+59% higher value per transaction); 100% of $1M+ facilities run team payment plans, 75% sell recurring memberships, and 44% of their transactions are team payment plans. Based on operator data presented at the ABCA convention.

## Guides

- [Sports Scheduling Software: Complete Guide to Automated Facility Management in 2026](https://www.baselinepro.com/blog/sports-scheduling-software-complete-guide-to-automated-facility-management-in-2026)
- [Top Sports Facility Management Software](https://www.baselinepro.com/blog/top-sports-facility-management-software)
- [How to Automate Sports Facility Booking](https://www.baselinepro.com/blog/how-to-automate-sports-facility-booking-a-complete-guide-using-baseline)
- [Indoor Sports Facility Software: The Technology Behind Profitable Complexes](https://www.baselinepro.com/blog/indoor-sports-facility-software-the-technology-behind-profitable-complexes)
- [Scheduling Software for Sports Facilities: What $1M Operations Do Differently](https://www.baselinepro.com/blog/scheduling-software-for-sports-facilities-what-1m-operations-do-differently)
- [Batting Cage Scheduling Software: Beyond Hourly Rentals](https://www.baselinepro.com/blog/batting-cage-scheduling-software-beyond-hourly-rentals)
- [Multi-Sport Facility Management Software: Technical Requirements](https://www.baselinepro.com/blog/multi-sport-facility-management-software-technical-requirements-for-complex-operations)
- [How Many Software Subscriptions Are Draining Your Baseball Facility's Revenue?](https://www.baselinepro.com/blog/how-many-software-subscriptions-are-draining-your-baseball-facility-s-revenue)
- [Mindbody for Sports Facilities: Does It Actually Work?](https://www.baselinepro.com/blog/mindbody-for-sports-facilities-does-it-actually-work)
- [Transaction-Based Pricing vs Subscription Model for Facility Software](https://www.baselinepro.com/blog/sports-facility-management-software-transaction-based-pricing-vs-subscription-model)

## Features

- [Platform Overview](https://www.baselinepro.com/features): One connected system — marketing, memberships, scheduling, teams, athletes, reporting, and support.
- [Facility Management](https://www.baselinepro.com/features/facility): Scheduling, online booking, payments, AI automation, communication, payroll, and growth tools.
- [Sports Registration Software for Teams & Clubs](https://www.baselinepro.com/features/teams): AI team builder, registration forms, per-group invite links, payment plans, text-to-register, and payment recovery for youth teams and clubs.
- [Membership Management](https://www.baselinepro.com/features/memberships): Customizable memberships with credit cycles, family sharing, and access control.
- [Athlete Management](https://www.baselinepro.com/features/athletes): Athlete profiles, progress tracking, leaderboards, and family accounts.
- [Workout Programming](https://www.baselinepro.com/features/programming): Build workouts, assign programs, and run video assessments.
- [Marketing Tools](https://www.baselinepro.com/features/marketing): Ads, SEO, campaigns, leads, attribution, texting, and reputation tools.
- [Reporting & Accounting](https://www.baselinepro.com/features/reporting): Reconciled accounting, QuickBooks integration, payroll, and forecasting.
- [Website Builder](https://www.baselinepro.com/features/website-builder)
- [Keyless Entry](https://www.baselinepro.com/features/keyless-entry)
- [Support](https://www.baselinepro.com/features/support)

## Compare

- [Compare Sports Facility Software](https://www.baselinepro.com/compare): Verified comparison of 11 sports facility management platforms.
- [Baseline vs EZFacility](https://www.baselinepro.com/compare/ezfacility)
- [Baseline vs Mindbody](https://www.baselinepro.com/compare/mindbody)
- [Baseline vs Upper Hand](https://www.baselinepro.com/compare/upper-hand)
- [Baseline vs TeamSnap](https://www.baselinepro.com/compare/teamsnap)
- [Baseline vs SportsEngine](https://www.baselinepro.com/compare/sportsengine)
- [Baseline vs LeagueApps](https://www.baselinepro.com/compare/leagueapps)
- [Baseline vs Crossbar](https://www.baselinepro.com/compare/crossbar)
- [Baseline vs eSoft Planner](https://www.baselinepro.com/compare/esoft-planner)
- [Baseline vs Swift](https://www.baselinepro.com/compare/swift)
- [Baseline vs Futures App](https://www.baselinepro.com/compare/futures-app)

## Industries

- [Baseball & Softball](https://www.baselinepro.com/industries/baseball)
- [Basketball](https://www.baselinepro.com/industries/basketball)
- [Soccer](https://www.baselinepro.com/industries/soccer)
- [Volleyball](https://www.baselinepro.com/industries/volleyball)
- [Multi-Sport Facilities](https://www.baselinepro.com/industries/multi-sport)

## Key Pages

- [Home](https://www.baselinepro.com/)
- [Pricing](https://www.baselinepro.com/pricing) — Start free, scale when ready; pricing calculator at /pricing/calculator
- [Blog](https://www.baselinepro.com/blog)
- [Customers](https://www.baselinepro.com/customers)
- [About](https://www.baselinepro.com/about)
- [Partners](https://www.baselinepro.com/partners)
- [Contact](https://www.baselinepro.com/contact)
- [Book a Demo](https://www.baselinepro.com/demo)
- [Help Center](https://www.baselinepro.com/help)
- [Security](https://www.baselinepro.com/security)
- [Privacy Policy](https://www.baselinepro.com/privacy)
- [Terms of Service](https://www.baselinepro.com/terms)